New around here? Meet our founder.

Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, andd an empty mountain hiking trail.

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We're using business as a force for good.

Dedicated to Good Business. 

We are committed to embedding sustainable business practices to offer the best service with the lightest footprint.

We incorporate sustainable principles across our entire operations to ensure environmental, economic and social well-being for today and tomorrow.

We are proudly a carbon-neutral business and operate on 100% renewable power. We have a zero-waste policy, and are constantly striving for ways to lighten our footprint.

In addition, we aim to positively impact the planet through our giving partnerships to environmental causes through our commitment to 1% For The Planet, wherein we donate 1% of all sales to grassroots movements.

We’re a Climate Positive Organisation

We proudly partner with Trace to be a Climate Positive organisation.

We worked with the team at Trace to measure our carbon footprint, helping us understand where we could reduce our emissions, and have offset those emissions we can’t currently avoid by funding certified climate projects from the Trace portfolio.

We measure the carbon emissions of our buildings and travel and offset those emissions through certified carbon credits and tree planting.

Last year we offset 15 tonnes of CO2 by funding certified climate projects.

This year our goal is to operate on 100% renewable energy.


Considered Stakeholder Engagement

We work with suppliers that share our commitment to sustainbility.

Purchase decisions are made in relation to Owners Collective office activities and live events. We work with staff, suppliers and contractors to measure and manage, and minimise our impact. 

As an overarching rule, our purchasing decisions are based on the product or service with the lightest footprint that adheres to the highest standards. 

In our purchase decision making we consider: environmental impact; ethical production and fair labour conditions; organic, seasonal and local; use of recycled material; waste disposal; reusable materials; non-toxic and chemical-free; independent certification.

Commitment to Resource Use Reduction

Owners Collective has a zero-waste policy.

Owners Collective aims to reduce the negative impacts of energy, water and waste production, as well as travel and transport.

We are guided by our intentions to: 

  • Reduce total energy used
  • Maximise use of renewable energy
  • Produce less waste
  • Minimise landfill through recycling, reusing and composting 
  • Reduce water use
  • Ensure no chemical contamination of wastewater
  • Reduce greenhouse gas emissions resulting from event attendee travel
  • Reduce greenhouse gas emissions resulting from event supplier travel

Our Sustainability Goals

We set and strive for goals to continually reduce our impact. 

We currently have two key goals regarding sustainability:

1. To be a zero-waste company.

2. To run the company on 100% renewable energy.

These are ambitious goals, that we’re damn excited to hit!

Transparency is Important


We value transparency.


As part of our ongoing commitment to transparency, we continue to make our policies, practices, and goals available to the public.

Owners Collective is a 100% female-founded and owned company by Pru Chapman.  As such, there are no silent investors, corporate interests or hidden agendas. In short, no funny business. 

As a business, Owners Collective serves a purpose, solves a problem, minimises harm while doing so, and aims to make a positive impact on the planet.

Pretty simple really.

Our Positive Impact So Far..

Creating positive impact is at the centre of our business model.

To date, we have educated over 15,000 business owners in the new paradigm of business.

We have been a 1% For The Planet member since 2016.

We are a certified carbon positive company.

As of 2022 we run on 100% renewable power.

As of 2022 we create zero waste.

We have planted 637 trees through our partners Keep it Cool and Our Trace as well as made significant donations to Take 3 For The Sea and other charities.

Our podcast dedicated to Good Business has been downloaded over 130,000 times.

We’re a proud member of 1% for the Planet.

1% for the Planet is a global alliance of businesses, consumers and non-profits that want to create a healthier planet and drive positive change in the world.

We give 1% of all our sales to this incredible organisation and force for good because we believe in giving back. We want to be the change we seek the world. We think giving is good for the soul… and the bottom line.

1% for the Planet has rasies more than 100 million dollars that has been given back to the planet.

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