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Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Inspired Adventures | Australia’s leading charity adventure company

Will Brook

Episode 26

Brookfarm | Healthy food, family business, and regenerating a rainforest along the way

Will Brook is CEO of Brookfarm which offers a range of delicious products from breakfast muesli and porridge, to a range of snacks and more recently Gin from their Cape Byron Distillery located on Brookfarm, and run by Wills younger brother Ed.

Brookfarm is a family run business which began when Will and Ed’s parents, Martin and Pam Brook, bought a (site unseen) farm just outside of Byron Bay. When they arrived they found an absolutely barren hillside – much to their dismay.

They’ve come a long way from those early days and now the farm creates batches of sustainable products while maintaining the land and rainforest.

Their generational approach to family business, the natural farming practices and ongoing conservation work all combined make this one inspiring operation. 

We’ve planted over 35000 trees to regenerate the rainforest on the farm.”

— Will Brook, Brookfarm

Brookfarm | Will Brook


Mentioned in conversation…

  • Brookfarm beginnings and what Will’s parents, Martin and Pam found when they arrived at the site over 30 years ago.

  • Branching out – moving from muesli to gin and what’s next on the horizon for their Brookfarm product range.

  • Positive impact and sustainable practices at the farm and what the future will hold.

  • Their generational approach to family business and what’s next on the horizon for this inspiring farm


Explore more

Brookfarm Website

Brookfarm Instagram

Brookfarm Facebook

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