New around here? Meet our founder.

Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Latest One Wile Ride Podcast:
Pleasant State | A future-thinking home cleaning company

Lauren Williams & Alex Knorr
Will & Bear

Episode 44

Will & Bear | Make hats for the road and create positive impact along the way.

In true entrepreneurial style Lauren Williams and Alex Knorr created what they couldn’t find – a hat for the road that made a positive impact.

You name it – beanies, bucket hats, outback, straw, kids hats and caps.. they do it all. They have a huge range today and are totally committed to pushing the boundaries of sustainability.

They have partnered with and helped plant 200 Hectares of trees to date! They also ensure all the headwater is made of natural, biodegradable or recycled fibres. 

If you’re a barefoot wandering conscious shopper these hats are made for you! We loved this interview with Loz and Alex, everything from their can-do attitude to the way that they finish each other’s sentences and their passion for a low impact life on the road

This whole thing has been us fumbling around making mistakes and learning from them. That’s how you do it, right?

— Lauren Williams, Will & Bear

Will & Bear | Lauren Williams & Alex Knorr


Mentioned in conversation…

  • The beginnings – how Will & Bear came about, the name, the first products, the challenges and the key campaigns that got them to where they are today.

  • Pinnacle moments of growth and key learnings along the way

  • Business on the road (from their van) and their learnings from the non-conventional setup

  • Their approach to remaining sustainable, their partnerships and focus for 2021.


Explore more

Will & Bear Website

Will & Bear Instagram

Will & Bear Facebook

Pleasant State | A future-thinking home cleaning company

Tribe Skincare | Australian-grown skincare for sensitive skin

Heaps Normal | Crafting a new normal in Australian drinking culture

Twoobs | Shoes for a fashionably kinder world

Owners Collective

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