Lauren Williams & Alex Knorr
Will & Bear
Will & Bear | Make hats for the road and create positive impact along the way.
In true entrepreneurial style Lauren Williams and Alex Knorr created what they couldn’t find – a hat for the road that made a positive impact.
You name it – beanies, bucket hats, outback, straw, kids hats and caps.. they do it all. They have a huge range today and are totally committed to pushing the boundaries of sustainability.
They have partnered with Trees.org and helped plant 200 Hectares of trees to date! They also ensure all the headwater is made of natural, biodegradable or recycled fibres.
If you’re a barefoot wandering conscious shopper these hats are made for you! We loved this interview with Loz and Alex, everything from their can-do attitude to the way that they finish each other’s sentences and their passion for a low impact life on the road.
“This whole thing has been us fumbling around making mistakes and learning from them. That’s how you do it, right?“
— Lauren Williams, Will & Bear
Will & Bear | Lauren Williams & Alex Knorr
Mentioned in conversation…
The beginnings – how Will & Bear came about, the name, the first products, the challenges and the key campaigns that got them to where they are today.
Pinnacle moments of growth and key learnings along the way
Business on the road (from their van) and their learnings from the non-conventional setup
Their approach to remaining sustainable, their partnerships and focus for 2021.