Tribe Skincare
Kayla Houlihan
Episode 71
Tribe Skincare | Australian-grown skincare for sensitive skin
Kayla Houlihan is the founder of Tribe Skincare a natural, vegan-friendly, Australian-made skincare range, based in Torquay.
It was while running her own skin clinic that Kayla noticed a gap in the market for ‘skincare for sensitive skin’. While there were some skincare products or lines for sensitive skin, no brand was completely focusing on.
And so, Kayla created Tribe Skincare and bootstrapped her way to $8m+ turnover in her first five years, without any external investment or big startup dollars.
Tribe now has over 50,000 repeat customers and more than a 60% return customer rate – 3 times above industry average!
From the original four products the brand is quickly becoming one of Australia’s favoutites for sensitive skin.
“From the beginning I wanted it to be a brand for Australian’s with sensitive skin.”
— Kayla Houlihan, Founder of Tribe Skincare
Kayla Houlihan | Tribe Skincare
Podcast
Mentioned in conversation…
- Kayla’s personal experience seeding to the creation of Tribe Skincare
- How she bootstapped her way to $8m+ turnover in her first five years (without any external investment or big startup dollars)
- Her ‘under-the-radar’ strategies to growing over 50,000 repeat customers with a more than 60%+ return customer rate
- Why she chooses to use Australian native ingredients over imported ones
- Her choice (and advantage) in manufacturing all her products in Australia
- Turning off her digital ads, and how it affected the business
