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Pru Chapman
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Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Trent Ines

Episode 41

Xero | Australia’s leading accounting software has truly made business beautiful

Xero has been incredibly innovative in it’s people-centric approach. The brand really lived up to their promise and they did really make accounting beautiful.

As the Managing Director of Xero, Trent’s focus is on building strong teams to help small businesses in Australia and Asia thrive. In our chat Trent explains the importance behind the Xero user interface, how they made meaning out of data and really turned traditional accounting on its head. They really shock things up and haven’t stopped. He takes us through the challenges and the biggest moments of growth.

The secret sauce in Xero, Trent explained, is that from the start, when Rod Drury and Craig Walker sat down at that kitchen table 13 years ago to write Xero’s first code, their approach was design-oriented. “One of our first employees was a designer and the intent behind that was to make accounting as fun as it could be” he explains.

Today the accounting platform is used in more 180 countries by 1.8 million paying subscribers and integrates with 700-plus add-on apps. In four years, subscriber numbers and revenue have quadrupled, with the latter sitting at $552 million in 2019.

They smashed their original goal of ‘making accounting beautiful’ and now they’re more than ever focused on the business owners needs. Especially during these challenging and unpredictable times. Trent talks through the support and opportunities for business owners and how they’ll thrive coming out of COVID19. We hope you enjoy this one it’s a must for any business owner!

One of our first employees was a designer and the intent behind that was to make accounting as fun as it could be.

Trent Innes, Xero

Xero | Trent Innes


Mentioned in conversation…

  • The people-centric approach that sets this global tech company apart

  • How they ensure innovation thrives through the Xero company culture

  • Making meaning out of numbers and the impact this has on small business

  • Who and how companies will thrive coming out of COVID19


Explore more

Xero Website

Xero LinkedIn

Xero Instagram

Xero Facebook

Xero YouTube

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