Cat Long
Trace
Episode 62
Trace | Becoming a Carbon Neutral Business
Cat Long is the Founder and CEO of Trace, a digital platform that helps climate-conscious individuals and businesses measure, reduce and offset their carbon footprint and track their impact over time through simple and engaging digital tools.
Trace are on a mission to remove the barriers to climate action, by giving individuals and businesses the power to take immediate steps forward.
While this can all seem pretty overwhelming (especially for small business owners who are already SO stretched) Cat really breaks it down.
We talk through the immediate and long-term steps you can take towards making your business carbon neutral, as well as the journey of bringing Trace to life.
Inside this episode you’ll get such a great sense of Cat and the incredible platform she’s created as well as the exact steps you can take to lighten your environmental footprint by measuring and managing your carbon footprint.
“At Trace, if you offset through our portfolio, you’re basically funding a number of different projects instead of one. So that’s to give us diversity in terms of the impact, the types of technologies, and geographical spread.“
— Cat Long, Trace co-Founder

Trace | Cat Long
Podcast
Mentioned in conversation…
- The immediate and long-term steps you can take toward making your business carbon neutral
- The journey of bringing Trace to life.
- The exact steps you can take to lighten your environmental footprint by measuring and managing your carbon footprint
- Pru’s experience in working with Trace to offset unavoidable emissions of Owners Collective