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Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Latest One Wild Ride Podcast:
Startup Creative | Just Start with Kaylene Langford

Tony Wheeler
Lonely Planet

Episode 36

Lonely Planet | Tony and Maureen Wheeler set off on the Hippy Trail in the 70’s and became one of the world’s largest travel publishers

Most epic trips used to begin with one of the world’s most iconic travel guidebooks in every adventure seekers hands. Modern day technology has changed things up a bit but the Lonely Planet publisher is still the go-to for travel advice.

We chat to Tony Wheeler, the Founder of Lonely Planet, he began the company with his wife Maureen Wheeler back in 1973 with their first guidebook ‘Across Asia on The Cheap’.

Today, Lonely Planet still offer their trusty printed guidebooks but now sell each one in an alternative ebook format. There’s also a travel app which was launched In 2017 reaching over 1 million downloads and covering over 100 cities. They also have a highly engaged social following, capturing all their amazing travels and sharing shots of their fave destinations with their printed guidebooks.

Tony and Pru explore ‘off the beaten track’ travel, growing a global business and have a chat about the future of travel

This is a story of true adventure, finding purpose from your work and how to create a very full and well-lived life. So pour yourself a cuppa, and come along for the ride!

We hadn’t set out from London thinking we were going to do a guidebook. So our first book was written from our diaries, memories, and notes we’d taken rather than real research.

Tony Wheeler, Lonely Planet

Lonely Planet | Tony Wheeler


Mentioned in conversation…

  • The trip in the early 70s that brought Lonely Planet to life

  • How Tony & Maureen hustled their first few books together while Maureen supported them woking full time

  • The key events that saw Lonely Planet become one of the largest Travel Publishers in the world with over 500 titles in print


Explore more

Tony Wheeler’s The Rosie Project
Tony Wheeler’s TEDx talk
Tony Wheeler’s recent interviews: KLM iFly Magazine or  Lonely Planet video 
Dark Lands project interview for 2013 Melbourne Writers Festival

Startup Creative | Just Start with Kaylene Langford

Inspired Adventures | Australia’s leading charity adventure company

Aboriginal Wisdom For Modern Times with Caroline Kell

Ārepa | Boosting brain health around the world

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