New around here? Meet our founder.

Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Latest One Wild Ride Podcast:
Generating New Ideas: How to Inspire Innovation and Lead Creative Teams with Nicole Velik

Who Gives A Crap
Tim Baxter

Episode 17

Who Gives A Crap | Tim Baxter on using a profit-for-purpose model to tackle global sanitation

Tim Baxter is Growth Marketing Manager for the ultimate feel-good Australian brand Who Gives A Crap.

Who Gives A Crap not only provides 100% recycled toilet paper but also donates a whopping 50% of its profits to building toilets for those in need. 

Who Gives A Crap initially learnt that 2.4 billion people across the world don’t have access to a toilet. That’s roughly 40% of the global population. Poor water and sanitation in the less developed world results in around 289,000 children’s deaths each year from diarrhoea diseases. After learning these horrible stats the team began a crowdfunding campaign in 2012. Co-Founder Simon Griffiths sat on a toilet in our draughty warehouse and refused to move until the campaign had raised enough pre-orders to start production. Luckily for Simon it only took 50 hours to raise over $50,000 (see the video here!).

And so Who Gives A Crap was born with an aim to truly give back. To date they’ve donated a huge 1.8 million dollars to charity, not to mention saved an awful lot of trees, water and energy during their environmentally friendly production and supply model. 

What’s more is that the products are also good for humans – all are free of any nasty dye, fragrance or inks. They’re so well liked that they’re now available in the UK and USA.

This little Aussie company is an incredible example of how you can take a boring, everyday product used globally and make a profitable alternative, that also gives back whilst not harming the environment and is even better for the consumer – win win win! 

We sat down with Tim to discover how this little Aussie wonder has grown from its crowdfunded routes to the global empire that exists today while maintaining its values and financial success.

We started Who Gives A Crap when we learnt that 2.4 billion people (roughly 40% of the world’s population) don’t have access to a toilet.

Simon Griffiths And Danny Alexander, Co-Founders Who Gives A Crap

Who Gives A Crap | Tim Baxter


Mentioned in conversation…


  • Why Who Gives A Crap was started, and the vision it set out with

  • How a ‘profit for purpose’ business works and what the company has achieved today

  • The team and company culture required for such a socially aware company and the keys to making it all work

  • What advice is most valuable for a small business that wants to start giving back

  • Tim’s proudest moments and what the company plans to do next


Explore more

Who Gives A Crap Website

Who Gives A Crap Instagram

Who Gives A Crap Facebook

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Owners Collective

Secrets to Sellout Products—Free PDF download

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