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Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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In this weeks episode we are diving into ‘The Power of Storytelling & PR to Effect Positive Social Change’ with Jackie Hanafie.


Do you feel confident sharing your story & your ‘why’ in business?​ In the words of Simon Sinek – “People don’t buy what you do; they buy why you do it’.


Jackie is a media adviser and PR consultant. A trained journalist, she has spent the past 10 years working with entrepreneurs, startups, nonprofits and thought-leaders to help them craft and tell their stories, influence public opinion, and connect with their audiences through innovative and strategic storytelling. She now runs her own PR consultancy, HumanKind Advisory, from her home base in Canggu, Bali.

We’re diving in to : The Power of Storytelling & PR

  • The power of storytelling in our businesses, and how it can help create connection with our audience
  • Where Jackie’s passion for helping NGO’s and for-purpose organisations began
  • The top 3 things we should be doing in our businesses right now in relation to PR.
  • How we can start authentically sharing our story
  • The benefits of engaging an external agency or handling our own PR.
  • What to expect from working with a PR agency or consultant
  • Jackie’s biggest takeaways from the big organisations she has worked for that we can implement today.


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