Fry’s Family Foods
Fry’s Family Foods | Crafting plant-based food to positively impact the planet
If you could do one thing to reduce your impact on the planet, eating less meat would be it.
Tammy Fry, the global Marketing Director at Fry’s Family Foods, and the daughter of the Founder, meaning that she has played a role in building this company since day one.
The original idea behind Fry’s was to find a way to make nutritious products for their family who are all passionate about plant-based diets. Back when they started in 1991 most people thought we were crazy. In the three decades since, they have pioneered the growth of plant-based foods, crafting over 40 different products, and making quality vegan meat alternatives accessible and available in over 40 countries.
Fry’s Family Foods source top non-GM proteins from ethical sources, that are rigorously tested and certified free from pesticides. With these raw materials, they produce quality products that are 100% vegan.
Now, the fully-fledged second-generation family business has grown to be the second most widely available plant-based meat alternative in Australia and is growing exponentially year on year.
“We slaughter 90 billion animals a year and that number is growing still. At any one time, we might have 280 billion animals alive being prepared for slaughter.“
— Tammy Fry
Fry’s Family Foods | Tammy Fry
Mentioned in conversation…
What sparked Tammy’s passion for plant-based living
The benefits of a plant-based diet have for our individual health
The potential positive impacts that plant-based eating can have on our natural environment
Why we’re seeing a huge uptake in plant-based eating right now
Pioneering plant-based eating in the 90’s (way back before it was cool)
Tammy’s most recent book ‘Made with Love and Plants’