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Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Inspired Adventures | Australia’s leading charity adventure company

Welcome to part one of our Business How To Series : Social Media 101 with Bonnie Paterson. Over the next few weeks we are interviewing our favourite experts for the juicy details that you NEED to know in your first year of business.

We’re featuring this series to tie in with the release of our Launching Legends program, which is our essential Business Basics course covering everything from business setup and systems through to making money and marketing – so that you startup the right way.

Click here to find out more.

​Just started your business & don’t know where to begin with setting up and building your social media account?

This week on the Owners Collective podcast for our Business 101 series we welcome back Bonnie Paterson from @islasocial_ to give us the low down on social media for business!

Bonnie Paterson is an entrepreneur, business owner and Instagram marketing specialist who founded Isla Social, a multi-service digital marketing agency to give women the tools to succeed online.

​She helps us break down what’s involved in starting a business on social media and how to set up your Instagram for success!

We’re diving in to : Social Media 101

  • ​The social channels to focus on as a business when you are starting out.
  • ​Bonnie’s top tips for setting up a business profile on Instagram.
  • ​How often should we be posting on Instagram.
  • ​Key stats & metrics we should be tracking each month.
  • ​Bonnie’s favourite apps to use to streamline your social media scheduling.


Looking to Scale Your Business?

Check out our High-End Hustlers program here.

Links and resources:

Ready to launch & leverage your own did? Download my free guide to starting and scaling your business over at


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Pricing Your Services for Profit —Free PDF download

This is the question we get asked the most, how to pricing your services for profit. Grab the download now and uncover the 3 simple steps to make a BIG difference.

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