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Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Got a product-based business? Maybe thinking about scaling your product based business? This week’s episode is for you! We dive into conversation with Suzanne Hoyne, our product based business Maverick to learn all about ‘Scaling Your Product-Based Business’!


Suzanne Hoyne is on a mission to empower entrepreneurs to build and grow a successful business, focusing on profit first and having the time to enjoy a life you love. (Which we are all about here at Owners Collective too!)

A decade ago Suzanne kicked off her corporate heels working at Adidas, Country Road, Holeproof, Sleepmaker (and many more) and bought a small bakery business in Byron Bay.

Fast forward to today, that business is now turning over millions of dollars, her workload halved and she lives a life that lights her up every single day. Sounds like our kinda gig!


‘Every product has a product lifecycle and every product builds up. It’s got momentum and it hits a peak and then it’ll die off. So then it’s your job to identify where that peak is and to have the second product ready to go’ – Suzanne Hoyne


And that’s only just scratching the surface! Tune in, listen up & share with your fellow product based business owners!

We’re diving in to : Scaling Your Product-Based Business

  • Her biggest takeaways from working in companies such as ADIDAS, Country Road and Sleepmaker
  • The leap from working IN corporate to ON her own fast-growing small business
  • The biggest mistakes and challenges you product businesses go through
  • Suzanne’s 5-step model for scaling product based businessesAnd so much more goodness jammed into this episode.And that’s only just scratching the surface! Tune in, listen up & share with your fellow product based business owners!


Connect with our Product-Based Business Maverick

Have a question about scaling your product based business? You can connect with Suzanne on socials here and you can learn more about her coaching here .

Links and resources:

Ready to launch & leverage your own did? Download my free guide to starting and scaling your business over at


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Secrets to Sellout Products—Free PDF download

Ready to grow your product business, but tangled in the web of where to begin? Let's be real - scaling a product business is hard! Grab this nifty PDF to get the insider's scoop on how to create products that sellout...

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