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Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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This week we had the pleasure of sitting down with Fleur Madden, the founder of Freelancing Gems! Fleur Madden the founder of Freelancing Gems – a new female-only jobs platform for female freelancers, consultants, sole-traders, and side hustlers; who are leaders in their field, across all industries; offering them the chance to showcase their skills and experience for employers to find these ‘rare gems’ of talent.

Fleur is not new to the business, game, in fact, she has over 18 years of experience in running her own businesses including her first company The Red Republic at age 23 that she sold 14 years later to a multinational, followed by online beauty company Lulu and Lipstick that she sold in 2016, and has since sat on an international board advising other CEO’s on growth strategies and preparing for a business sale.


We’ve seen a huge surge in female freelancers in the past 12 months, so we wanted to sit down with Fleur to discuss why this is, and her top tips for all female freelancers out there!


She’s passionate about the advancement of women at work and creating opportunities for women to grow and evolve… so this is a great episode for those in the freelancing space or wanting to dive in.


‘We have a serious problem in Australia right now in relation to women at work and women out of work and women seeking flexible work and women being paid what they’re worth’.


‘Our message is quite simple, choose women & make it a priority in your business’

We’re diving in to:

  • Why we’re seeing a huge surge in female freelancers post 2020
  • The biggest challenges female freelancers face and how to overcome them
  • Fleur’s four-step process to help women set a competitive rate 
  • The realities of the money ebs and flows as a freelancer 
  • The role employers can play in choosing female freelancers and promoting equal pay


Connect with Fleur Madden

You can find out all about Freelancing Gems here.
Connect on instagram with Fleur & Freelancing Gems.

Links and resources:

Ready to launch & leverage your own did? Download my free guide to starting and scaling your business over at


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