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Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Those part of our community will be familiar with the term Purpose-Led Businesses, but may not have heard the term Purpose-Based Accounting.

“And then I realised that behind every number and every box is a business, and behind every business, is a person, and behind every person, there’s hopes, dreams and things they want to achieve in their life”

Andrew Van De Beek the founder of Illuminat8, an advisory-lead accounting firm, where they’re always pushing the boundaries.  Andrew believes that the days of just doing the books and filing tax returns are gone. Accountants of today and tomorrow need to be more and do more.  With this approach Illumin8 have won multiple accounting industry awards and Andrew was named as Australia’s accounting industry Thought Leader of the Year.

In this episode we discuss Andrew’s unique process and approach to accounting, why building with purpose matters, the key financial metrics we need to know in our businesses, and what we should be preparing now for EOFY reporting.

 It’s a beautiful combination of the ‘why’ and ‘how’ of the numbers you need to know!

It’s live in all good podcasting places.


We’re diving in to : Purpose-Based Accounting for Purpose-Led Businesses

  • What is purpose based accounting & why is it so important?

  • How can we discover our purpose in our business both internally and for our community?

  • How financial metrics can help us push forward with our purpose.

  • What are the key numbers we need to know and why?

  • With EOFY approaching, what do we need to be doing in our business?

  • What are the key numbers we need to know right now?

  • Creating authenticity in stereotypical market.


Connect With Our Purpose-Based Accountant : Andrew Van De Beek

Looking for a purpose-based accountant that does things differently? You can check out Illumin8 here.

Links and resources:

Ready to launch & leverage your own did? Download my free guide to starting and scaling your business over at


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