Olli Ella | Chloe Brookman and her sister Olivia turned a simple idea into a family-centric global lifestyle brand
Olli Ella is a global lifestyle brand founded in London in 2010 by sisters Chloe and Olivia Brookman. What started as a side-hustle selling nursing chairs was picked up early by Harrods, which saw fast growth both at home, as well as abroad into Australia, Europe and the US.
What stands Olli Ella apart is the timeless design of their products, featuring natural sustainably sourced materials, with a strong focus is on craftsmanship and ethical production. Their aesthetic is heavily influenced by the sister’s Australian and Californian summer lifestyles, with a carefree, easy to use and wear vintage-look and feel.
Since the start they’ve been a fast growing company, and from the simple nursing chair have added homewears, apparel, accessories, and very distinctive luggage, that children are immediately drawn to.
Today, Olli Ella has offices in Byron Bay, Los Angeles and London, and there seems to be no slowing down these family-orientated sisters. Holding family-values and sustainable production at the heart of everything they do, we certainly hope they don’t slow down either!
“We really believe that every child has this inherent desire to push, pull, care, and play. We really try to infuse that into everything that we design with our apparel, with our homewares, it’s unfussy, it’s simple, everything is made from organic materials.”
— Chloe Brookman, Olliella
Olli Ella | Chloe Brookman
Mentioned in conversation…
The humble beginnings of Olli Ella and how they rapidly grew into a global lifestyle brand
The challenges and triumphs in moving into overseas markets
The importance of allowing your creativity to roam free in the early years of business
How a focus on sustainably sourced and ethical production has always been a priority for Olli Ella
The ways in which Chloe manages being a mum-of-four and a being hands-on in her business
The importance of family-values and the bond between sisters that has seen a small idea grow into a fast-growing global brand