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Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Startup Creative | Just Start with Kaylene Langford

Odette Barry
Odette & Co

Episode 61

Odette & Co | How to PR Your Purpose-Led Business

Odette Barry is a publicist, PR mentor and the founder of Odette & Co. She knows that every business has a story to tell, and she’s here to help empower business owners to tell those stories through the power of PR. 

She teaches the Hack Your Own PR program made for business owners, and hosts the Hack Your Own PR podcast, full of tips from some of Australia’s best journalists and producers. 

Odette is a great friend of mine, and also one of our feature Mavericks on my Rise program – That helps creative entrepreneurs embed profit and purpose into their businesses. 

Now this episode is the first of a new educational format that I’m going to be throwing in from time to time, in which we’ll really dive into the ‘how to’ of certain topics, because it’s my misison here to elevate businesses doing good, so we need the education as well as the great stories.

So in today’s episode, we’ll not only be covering why being a purpose-led business is good for PR, but also the actual HOW TO of PR’ing your purpose-led business where we’ll hear Odette’s hot tips on how to hack your own PR.

So strap in folks, this is going to be fun.

Being a purpose-led brand is good for business, it’s good for the planet, and it’s good for PR. Like very good for PR.

— Odette Barry, Founder Odette & Co

Odette & Co | Odette Barry


Mentioned in conversation…

  • The future of PR and the brands that will thrive within it.⁠

  • The changing consumer landscape to support purpose-led brands

  • The stories that the media look to feature with a future-focused lens on brands with a deeper sense of purpose making a positive impact in the world. ⁠

  • The actual ‘how to’ of PR’ing your purpose-led business including Odette’s hot tips on how to hack your own PR.


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Odette & Co Website

Odette & Co Instagram

Odette & Co Facebook

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