Nik Robinson
Good Citizens
Episode 50
Good Citizens | ’Untrashing’ the planet one pair of sunnies at a time
Good Citizens was founded by Nik Robinson and his 8-year old son Harry with a mission to play their part in ‘untrashing’ the planet. They make sunglasses from 100% recycled, single-use plastic bottles.
It took Nik and his family 752 days & more than 2500 failed attempts to turn a plastic bottle into a pair of sunnies. Since then they’ve been featured in Forbes and National Geographic, spoken at the United Nations Global Conference & Tesla, and won The Design Files Sustainable Design Initiative for 2020.
Every pair of Good Citizens sunnies also pays for 1kg of plastic to be pulled out of the ocean, which is a good thing because at the rate we’re going, by 2050 there will be more plastic in the oceans by weight than there are fish.
This is a very spirited chat with Nik, that we really enjoyed.
“It’s funny having little kids as business partners because they are so engaged and involved, you just have to stop sometimes and go, they’re absolutely right.“
— Nik Robinson, Good Citizens
Good Citizens | Nik Robinson
Podcast
Mentioned in conversation…
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The story of bringing Good Citizens to life
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The way in which environmental stewardship is part of every aspect of the brand, from design, manufacturing, packaging to shipping and ocean cleanups
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Having business partners that are your children!
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The resilience needed to get through 752 days with more than 2500 failed attempts to turn a plastic bottle into a pair of sunnies
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Being featured in Forbes and National Geographic, spoken at the UN Global Conference & Tesla, along with winning The Design Files Sustainable Design Initiative for 2020
