New around here? Meet our founder.

Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Latest One Wild Ride Podcast:
Generating New Ideas: How to Inspire Innovation and Lead Creative Teams with Nicole Velik

Sandy Morrow

Episode 38

Koala | Designing furniture and digital experience for a better future

Since their inception Koala has been an innovative and disruptive company at its core.  Right from the get go they set out to redefine the furniture buying experience, replace awful overpriced furniture and showrooms, with smart design, customer service and a completely customer centric approach. 

Koala customers can order a bed or couch and get it in just 4-hours! They also receive a 120-night trial to ensure they are completely satisfied with the quality.

This approach in redefining both furniture purchasing and e-commerce has seen them grow rapidly across Australia over the last 3 years, and into international markets. 

Not only do they have the exceptional service down to a fine art but they also have a social element which we just love. They have a unique partnership with WWF-Australia where they make a symbolic adoption of a koala with every mattress purchase, and a marine turtle with every couch (CUTE!). Plus they’re a member of B Corp and 1% for the Planet.

One of the first things we learned very early on in our journey of sustainability and in furniture items is making products that are going to last because the quickest way to create an issue with furniture is to make products that are going to be thrown out or put on the side of the curb, when it’s only 12 months old.

— Sandy Morrow, Koala

Koala | Sandy Morrow


Mentioned in conversation…

  • What is chiefly disruptive to the Koala brand and how this has exploded their growth and consumer confidence

  • How Koala bring their mission to life of “We believe in reversing environmental trends and leaving Earth in better nick than we found it”

  • Their continued doubling-down on sustainability both across their supply chain and design

  • Future plans for Koala and how they’re building the team to support it


Generating New Ideas: How to Inspire Innovation and Lead Creative Teams with Nicole Velik

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Owners Collective

Secrets to Sellout Products—Free PDF download

Ready to grow your product business, but tangled in the web of where to begin? Let's be real - scaling a product business is hard! Grab this nifty PDF to get the insider's scoop on how to create products that sellout...

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