Instagram Reels, Friend or Foe? Feat. Bonnie Paterson.

While many of us are cringing at the release of Instagram Reels, my guest today tells us that it’s here to stay BUT there are creative ways we can bring this feature to life (without having to dance awkwardly and point at floating text).

Using Reels is a great opportunity to showcase your personality in your business and your brand. Your audience are really looking at your business, and seeing the person behind it. They can see what you are getting up to, and you can do it in a way thats entertaining, witty & funny and really aligned with your business.

Bonnie Paterson is an entrepreneur, business owner and Instagram marketing specialist who founded Isla Social, a multi-service digital marketing agency to give women the tools to succeed online.

With roots in Bali & Byron Bay – the Instagram capitals of the world – Bonnie has spent the past three years building a remote team who work with a wide range of lifestyle clients, including boutique and large, across Australia, NZ, Indonesia and the US.

There is SO much juicy goodness in this episode that every business owner needs to know if they want to up level their insta game and make the most out of the platform.

It’s this nice exchange of energy between you and whoever it is that’s consuming your content!

We’re diving in to : Instagram Reels

The continued growth and engagement of the Instagram platform.
The benefits of using Reels and how to get creative with bringing them to life.
The ‘do’s’ and don’ts of Reels.
Why IG Stories are still VERY important for engagement.
Why not to forget about your feed posts right now.
How hashtags are working (but differently than before).
How often and where to post inside Instagram for the greatest traction.

Connect with our Social Media Maverick

Want to know more about the Instagram Reels & Social Media? You can connect with Bonnie Paterson on socials here and you can learn more about her offerings here.

Links and resources:

Ready to launch & leverage your own did? Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

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