The importance of a multi-channel marketing approach in today’s digital world

On this weeks podcast we chat to Erin Morris… Digital Marketing & SEO gun and HEH graduate! We discuss the importance of a multi-channel marketing approach in today’s digital world

Erin Morris is the Founder + Director of @youngfolksdigital – a marketing agency for conscious companies. She’s packing over 15 years experience in the communications industry leading the marketing for global brands and savvy startups alike such as Mr + Mrs Smith hotels and Hardie grant Publishing. She believes that marketing can be used to influence positive change and help game-changing brands achieve their greatest impact.

Whether you are managing your own digital, or outsourcing… this episode is a great way to get an understanding of all the changes in the digital landscape, and how you can best protect your business!

‘The right kind of multichannel marketing strategy means you don’t necessarily have to be everywhere…You just need to be the places that your people are!’

We’re diving in to : The importance of a multi-channel marketing approach

The updates & changes in the digital landscape that every business needs to know.
What ‘owned media’ is, and why it is so important.
Potential upcoming changes in the digital marketing and SEO space so you can plan accordingly.
How we can minimise our risk in the digital space.
Erin’s top tips for creating a multi-channel marketing plan.
If SEO is worth it for small business.

‘Your audiences on social media could be taken away from you at any time… so it’s really important to think holistically’

Connect with Erin Morris our Multi-Channel Marketing Expert

Want to connect with Erin & hear more about her offerings, click here? You can connect with Erin Morris on socials here.

Links and resources:

Ready to launch & leverage your own did? Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

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