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Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Generating New Ideas: How to Inspire Innovation and Lead Creative Teams with Nicole Velik

Sophie Lord
Hello May

Episode 31

Hello May | Sophie Lord started a magazine from scratch, breathing life into the wedding industry and her own spirit of adventure

Sophie Lord is Publisher and Creative Director of Hello May, a publication which takes a truly creative and inspiring approach to bridal planning, gone are the pages of your standard puffy sleeves, ballgowns and gaudy gifts. Sophie showcases the most creative suppliers – videographers, photographers, event stylists, florists and basically the who’s who of the wedding industry. It is full of inspiring couples events and love stories.

It’s a beautifully printed magazine that’s also available digitally. Hello May also offers a full directory of suppliers based in locations all across Australia so that couples can create their own incredible events by searching any category and location.

Sophie has an extensive background in the magazine and publishing arena, she also was managing her own stationery business at time of the magazine’s launch. So although she was wide-eyed when she jumped-in she had the experience to back herself. 

All the hard work behind the first issue definitely paid off with explosive success. Sophie talks through the determination and grit required to launch the first issue when she was doing all the roles solo – that’s, Creative Director, Editor, Designer, Ad Sales and Publisher – phew!

Sophie’s travelled the world many times over and has now found her home in restoring a beautiful piece of land in the Kangaroo Valley with her Architect partner. Together they’re building a stunning A-frame cabin and eventually they’ll permanently base themselves there.

Sophie joined us our Byron Bay studio for a chat, she’s one very inspiring, kind and creative individual. We hope you enjoy this episode.

So I just thought… well, I know how to make a magazine. At that point, I’d been working in magazines for 11 years. So I just made one.

— Sophie Lord, Hello May

Hello May | Sophie Lord


Mentioned in conversation…

  • Hello May’s humble beginnings

  • Sophie’s journey of working from home, managing multiple businesses and loosing her dad quite suddenly

  • What it takes to launch a magazine with a cult-like following in the bridal game

  • The highs and lows of running your own business – self funding to managing all the roles and trying to maintain some sort of life in between 

  • How Sophie continues to fuel her creativity and maintain one of the leading magazines in it’s field


Explore more

Hello May Website

Hello May Instagram

Hello May Facebook

Hello May Pinterest

Hello May Twitter

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