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Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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So you all know that I am super passionate about using business as a force for good.

In a time where our governments are slow to act, business has the agility and the resources to action change – fast.

This is actually the thing I love most about business. 

In today’s episode I wanted to dive a bit deeper into what ‘good business’ really means and how we can amplify this message to grow our impact. So we have a very special guest – Natalie Dean-Waymark, the Founder of Compass Studio.

Compass Studio is a Marketing and PR agency based in Sydney who work with purpose-led brands to develop bespoke marketing strategies, compelling content and purposeful PR campaigns. Basically they speed the message of good business far and wide. 

They’re a certified BCorp and their clients include Patagonia, Thankyou Group, Allpress Espresso, Seabin Project and many more. 

They’ve just released an ebook ‘The Business of Good Business: How to market for impact and connect with consciously minded audiences’ so Nat was the perfect person to throw down on amplifying the message of good business. 


Here’s what we cover:

  • The social, economic, environmental drivers behind the huge upswell in positive impact businesses right now
  • What makes a business ‘good’?
  • Why it is so important to embed what you value in your brand DNA 
  • The power of starting small in honing your key messaging
  • The 3 top ways to communicate your ‘good business’ message through impactful marketing and PR campaigns


Links and resources:

Download the Compass Studio’s FREE eBook The Business of Good Business here

Ready to launch & leverage your own did? Download my free guide to starting and scaling your business over at


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