Erika Geraerts co-founded content agency Willow & Blake, co-directing the company for five years. In 2013 Erika co-founded skincare company frank body, which went on to become an international beauty brand. In 2016, Erika left Willow & Blake and frank body, and has since been working on her current venture in beauty, Fluff. This one is her favourite.

Erika also consults for a select few brands on social strategy under the name Napkin. A few years ago Erika and her best friend and creative partner, Charl Laubscher, decided to write a children’s book, Me Too. Along with illustrator Andrew Murray (Gatsby), they hoped to complete the project in six months. It took them two years. Me Too was published by Walker Books Australia in February 2018.