New around here? Meet our founder.

Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

Close side bar

Latest One Wild Ride Podcast:
Generating New Ideas: How to Inspire Innovation and Lead Creative Teams with Nicole Velik

Are you thinking of Fast Tracking Your Product Onto Supermarket Shelves?

If you’re a product-based business wanting to get into major retailers & supermarkets, this episode is for you.

Sophie Lawrence Parker & Jayde Taylor are the co-founders of Denada, a sugar free & guilt free ice cream which is keto & diabetic friendly – with vegan & gluten free options. Within a year of launching Denada went from their home test kitchen to the freezers of Coles Supermarkets, and over 450 independent retailers!

This episode is full of heart and hustle.

We talk through making the best possible product, not compromising on your values, and just what it takes to upscale production in a very short period. This is a MUST listen for all product-based businesses, ready to scale fast.

‘There was obviously a gap in the market that we filled & that the product really took off in the independent space. We were in about 450 independent stores around Australia within our first year’.


We’re diving in to : Fast Tracking Your Product Onto Supermarket Shelves

  • The different skillsets they bring to the table & how they play to their strengths.
  •  Their experience with working as business partners.
  •  How to find the gap in a saturated market.
  •  Their story of how they got their product on supermarket shelves in 1 year.
  •  Denada’s product development phase.
  •  The challenges of working with large retailers and how to retain brand integrity.
  •  Their top tips for approaching large retailers.


Connect with the Denada Co. Founders

Feeling hungry & need an sugar-free ice cream fix? We don’t blame you. Head to Denada. Co Website to get your fix!

Links and resources:

Ready to launch & leverage your own did? Download my free guide to starting and scaling your business over at


Enjoy this episode?

Be sure to be subscribed on Apple Podcasts or if you’re an Android user you can follow on Spotify. While you’re there, I’d LOVE you to drop me a rating and review, as is helps get this podcast into the ears of more fine folks like you.




Review this episode (this really helps us get out and reach people so big thanks in advacnce!):

Listeners Review

Submit your review

Create your own review

Owners Collective
Average rating:  
 0 reviews
Owners Collective

Secrets to Sellout Products—Free PDF download

Ready to grow your product business, but tangled in the web of where to begin? Let's be real - scaling a product business is hard! Grab this nifty PDF to get the insider's scoop on how to create products that sellout...

Your request was sent successfully. Thanks.

Pin It on Pinterest