New around here? Meet our founder.

Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Are you thinking of Fast Tracking Your Product Onto Supermarket Shelves?

If you’re a product-based business wanting to get into major retailers & supermarkets, this episode is for you.

Sophie Lawrence Parker & Jayde Taylor are the co-founders of Denada, a sugar free & guilt free ice cream which is keto & diabetic friendly – with vegan & gluten free options. Within a year of launching Denada went from their home test kitchen to the freezers of Coles Supermarkets, and over 450 independent retailers!

This episode is full of heart and hustle.

We talk through making the best possible product, not compromising on your values, and just what it takes to upscale production in a very short period. This is a MUST listen for all product-based businesses, ready to scale fast.

‘There was obviously a gap in the market that we filled & that the product really took off in the independent space. We were in about 450 independent stores around Australia within our first year’.


We’re diving in to : Fast Tracking Your Product Onto Supermarket Shelves

  • The different skillsets they bring to the table & how they play to their strengths.
  •  Their experience with working as business partners.
  •  How to find the gap in a saturated market.
  •  Their story of how they got their product on supermarket shelves in 1 year.
  •  Denada’s product development phase.
  •  The challenges of working with large retailers and how to retain brand integrity.
  •  Their top tips for approaching large retailers.


Connect with the Denada Co. Founders

Feeling hungry & need an sugar-free ice cream fix? We don’t blame you. Head to Denada. Co Website to get your fix!

Links and resources:

Ready to launch & leverage your own did? Download my free guide to starting and scaling your business over at


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Pricing Your Services for Profit —Free PDF download

This is the question we get asked the most, how to pricing your services for profit. Grab the download now and uncover the 3 simple steps to make a BIG difference.

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