New around here? Meet our founder.

Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Latest One Wild Ride Podcast:
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Erin Lovell
Plants for the People

Episode 33

Plants For The People | Erin Lovell Verinder on ancient plant medicine for mental, spiritual and physical health

Erin is a fully qualified Western herbalist and nutritionist, in her recent book she takes the reader on an exploration of the plant world and all their magical properties and healing capabilities. It is the ultimate beginner’s guide to using plants to restore vitality and a general sense of wellbeing

In a time when it’s more important than ever to focus on our wellbeing and immunity, plant-based medicine is a simple and powerful support system to our everyday lives.

Erin teaches regularly on the power of plant medicine, and in a society that is constantly demanding more, and more, and more of us – it is more valuable than ever. 

We just love Erin’s radical approach of health and wellness being simple, and deeply rooted in our history and traditions of plant medicine.

A particular point that Pru and Erin kept coming back to was the importance of creating space to hear and act upon our intuition, which we’ve somewhat forgotten in our daily hustle.

So pour yourself a herbal cuppa, and join us in the Byron Bay studio for a chat.

Food is your medicine. Water is your medicine. Rest is your medicine. Body movement is your medicine… It sounds so simple but it can be hard to master when you’ve got so much going on.

— Erin Lovell, Plants for the People

Erin Lovell Verinder | Plants for the People


Mentioned in conversation…

  • Erin’s path to stepping into the role as a modern medicine woman

  • The radical idea of wellness being simple – how complex the wellness space has become and how to demystify the practice of herbalism in the everyday.

  • The place of ancient plant medicines/remedies in our modern day – why it is more important than ever to return to our roots (to combat burnout, imbalances, disease, etc)

  • The connection between people and plants – plant medicine has always been the people’s medicine!


Explore more

Erin’s Website

Erin’s Facebook

Erin’s book Plants for the People

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