Ella Mclean
Hello Lover
Episode 60
Hello Lover | Rebranding the Business of Sexual Pleasure
Ella McLean, founder of Hello Lover – a sex-positive place that’s open all hours.
From the outside, Hello Lover looks like a beautifully branded and curated online sex shop where you can buy all sorts of play things. But dig a little deeper and you’ll find a brand passionate about taking the guilty out of (everyday) pleasure, and helping their customers to grow their confidence and sexuality, through healthy conversation and community.
They’re on a mission to change the outdated sex shop industry and make intimacy better, for everyone.
And it’s an industry ripe for a shakeup. This age-old corner of business with a bad reputation that stifles any celebration of healthy sexual wellness. Ella is changing all of that. At the age of just 27 she’s built a brand passionate about taking the guilt out of (everyday) pleasure, and guiding their customers to grow their confidence and sexuality, through healthy conversation and community
In this episode, I chat with Ella about why the sexual pleasure industry needed a rewrite, where we went wrong, and how Hello Lover is changing that.
Let’s dive in.
Images by the very clever Bandit Design Group.
“In a world of sealed sections, heavy pixelation and back alley entrances, Hello Lover is bringing the positive back to pleasure“
— Ella Mclean, Founder Hello Lover

Hello Lover | Ella Mclean
Podcast
Mentioned in conversation…
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Why this age-old corner of business with a bad reputation that stifles any celebration of healthy sexual wellness was ready for a shakeup
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How Ella dove head-first into the challenge by immersing herself in the industry
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The adventure at the age of just 27 of building a brand passionate about taking the guilt out of (everyday) pleasure, and guiding their customers to grow their confidence and sexuality, through healthy conversation and community.
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Hello Lover’s mission to change the outdated sex shop industry and make intimacy better, for everyone.