Ella Mclean
Hello Lover

Episode 60

Hello Lover | Rebranding the Business of Sexual Pleasure

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Ella McLean, founder of Hello Lover – a sex-positive place that’s open all hours.

From the outside, Hello Lover looks like a beautifully branded and curated online sex shop where you can buy all sorts of play things. But dig a little deeper and you’ll find a brand passionate about taking the guilty out of (everyday) pleasure, and helping their customers to grow their confidence and sexuality, through healthy conversation and community.

They’re on a mission to change the outdated sex shop industry and make intimacy better, for everyone.

And it’s an industry ripe for a shakeup. This age-old corner of business with a bad reputation that stifles any celebration of healthy sexual wellness. Ella is changing all of that. At the age of just 27 she’s built a brand passionate about taking the guilt out of (everyday) pleasure, and guiding their customers to grow their confidence and sexuality, through healthy conversation and community

In this episode, I chat with Ella about why the sexual pleasure industry needed a rewrite, where we went wrong, and how Hello Lover is changing that.

Let’s dive in.

Images by the very clever Bandit Design Group.

“In a world of sealed sections, heavy pixelation and back alley entrances, Hello Lover is bringing the positive back to pleasure“

— Ella Mclean, Founder Hello Lover

Mentioned in conversation…

Why this age-old corner of business with a bad reputation that stifles any celebration of healthy sexual wellness was ready for a shakeup
How Ella dove head-first into the challenge by immersing herself in the industry
The adventure at the age of just 27 of building a brand passionate about taking the guilt out of (everyday) pleasure, and guiding their customers to grow their confidence and sexuality, through healthy conversation and community.
Hello Lover’s mission to change the outdated sex shop industry and make intimacy better, for everyone.