The Dirt Company
Frankie Layton
Episode 92
The Dirt Company | Cleaning up the laundry industry with founder Frankie Layton
Frankie Layton is the Founder of The Dirt Company, Australia’s first ever completely circular packaging brand. The Dirt Company sells laundry products in thoughtfully designed dispenser bottles that are replenished using refill packs. The packs are returned for sanitisation and reuse, effectively eliminating plastic waste from the wash cycle.
Over the past six years The Dirt Company have amassed more than 100,000 customers, and have prevented more than 75 tonnes of plastic from being created.
Frankie’s passion for sustainability came early, seeing the waste in remote parts of the Atlantic Ocean while Stewardessing on SuperYachts. Following her University and a 7 year career in Strategic Consulting, Frankie had the idea to tackle this waste by redesigning a packaging system for household products. The Dirt Company was officially launched in 2017.
“Australian made, waste and cruelty free laundry products that pack a punch.”
— The Dirt Company
The Dirt Company | Frankie Layton
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Mentioned in conversation…
- The fascinating origin story of The Dirt Company, starting in the middle of the Atlantic Ocean.
- Their revolutionary journey as Australia’s first completely circular packaging brand.
- How they’re creating big impact, one laundry at a time.
- Frankie’s take on sustainability and how to spot greenwashing.
- The big, inspiring, and ambitious plans for The Dirt Company and how Frankie plans on achieving them in a sustainable way.
