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Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Generating New Ideas: How to Inspire Innovation and Lead Creative Teams with Nicole Velik

Daniel Flynn

Episode 43

Thankyou | Daniel Flynn has launched No Small Plan to end extreme world poverty

Thankyou was created to close the gap between the 736 million people living in extreme poverty around the world and the $63 trillion spent on consumer products each year.

After all the costs involved in getting great products to consumers are taken care of, every last cent that Thankyou makes goes toward ending extreme poverty. With this model, Thankyou seeks to flip consumerism… for good.

Daniel Flynn, who founded Thankyou in 2008 along with Justine Flynn and Jarryd Burns currently sell its products in two of the world’s smallest countries – Australia and New Zealand. However with COVID-19 increasing both global poverty numbers and demand for personal care products such as hand sanitiser, the company feels that now is the time to expand, and quickly.

So they’ve asked P&G or Unilever to come onboard and distribute their products. This may not be the traditional way for a business to launch itself into the global market but for 2020 nothing is done the traditional way – right. We chat to Daniel about this bold move and the companies interesting beginnings.

We also believe that we, together with people and a partnership with one of the two biggest companies in the world, can change this by funneling the dollars spent on consumer goods into helping end extreme poverty.

— Daniel Flynn, Thankyou

Thankyou | Daniel Flynn


Mentioned in conversation…

  • A collaborative approach with competing brands to end global poverty – The No Small Plan Campaign

  • All the campaign details – why it’s called ‘Moonshot’, the concept, and why now?

  • Bringing social enterprise mainstream

  • Everyday activism and people’s innate desire to do good


Explore more

Thankyou campaign video and Website

Thankyou Twitter

Thankyou YouTube

Thankyou Facebook

Thankyou LinkedIn

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Secrets to Sellout Products—Free PDF download

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