This week we dive into conversation with Lucille McCart about Bumble’s fast growth fuelled by purpose-led decision making. Lucille McCart is the APAC Communications Director at Bumble and a visionary in the Australian Marketing Landscape.
Bumble Australia has seen astronomical success during its four years in Australia, with the app having been downloaded millions of times.
Lucille has a love for purpose-led brands & Bumble is just that. In just a 4 short years, Bumble has gone from a tech startup to a mainstream brand that has a cult following that empowers women to make the first move. In this episode we learn the strategies behind Bumble’s Fast Growth, and how they make every decision based on their community.
We’re diving in to : Bumble’s fast growth
- How Lucille came to work for Bumble
- The key to Bumble’s fast moving success in Australia.
- What Bumble’s edge is in a very competitive market
- What the team does to continually evolve
- What’s it like working for such a fast paced company
- Lucille’s key takeaways for brands wanting to stand out in the crowd
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