Community is a term that’s thrown around a lot however people are usually unsure of what it actually means.

It’s something that no one ever really teaches you explicitly, and yet creating a tribe of loyal and fierce supporters is one of the best things you can do for your business. 

People naturally want to be seen and to belong somewhere, and in this episode, we’re diving into HOW you facilitate that feeling for people in finding their place within your brand. 

You can think of community as a shift away from ‘traditional marketing’ and towards a human-centred approach to building brand love. 

In this episode, I’m joined by our very own OC Community Connector and Conversation starter, Nicky Felton. Since walking in the *virtual* door, Nicky has been responsible for building and supporting our OC members and broader community by connecting them with one another, helpful resources, and forever being the biggest cheerleader. 

Nicky has been responsible for both in-person and online community building, building highly engaged groups of 10k early-stage entrepreneurs.  She does it with humour, connection and above all a deep dedication to building authentic real-time relationships than span well beyond business.

She’s also the co-Founder of Play Creative and epic Video Production & Communications company that she runs with her partner Dan.  They’re two talented folk, and reside on a farm in the middle of NZ’s North Island with their adorable pooch Archie.

 

Here’s what we covered:

• What is this idea of community all about?
• Why community is so powerful
• How do you build community?
• How can people get started building community

 

Links and resources:

Ready to launch & leverage your own did? Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

 

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