Welcome to part one of our Business How To Series : Branding 101 with Mikeila Scheckenbach. Over the next few weeks we are interviewing our favourite experts for the juicy details that you NEED to know in your first year of business.
We’re featuring this series to tie in with the release of our Launching Legends program, which is our essential Business Basics course covering everything from business setup and systems through to making money and marketing – so that you startup the right way.
To check out the program head to our website for more information.
First up, Branding 101 featuring Maverick Mikeila Scheckenbach. Mikeila is the owner & founder of Bandit Design Group, a boutique creative studio based in Sydney, Australia. With 10 years of experience as a designer, her skills are grounded in crafting immersive brands. Her bread and butter is understanding people’s visions, their target audiences and visualising unique creative solutions. She’s passionate about creating a studio that’s genuinely fun to be a part of, where clients reap the rewards and everyone is having a good time!
We’re diving in to : Branding 101
- What is branding and what are the elements we should consider?
- What makes a stand out brand.
- What the options are for people when it comes to branding.
- How to work with designers & consultants when it comes to branding.
- Mikela’s advice to new business owners about branding.
- How to retain brand integrity and consistency in your brand.
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