New around here? Meet our founder.

Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Latest One Wild Ride Podcast:
Generating New Ideas: How to Inspire Innovation and Lead Creative Teams with Nicole Velik

Andy Fallshaw

Episode 39

Bellroy | Andy Fallshaw is designing carry and business for a better world

The team behind Bellroy are a cool swag of creatives, tech heads and travellers who create drool worthy well-designed carry goods to enhance your everyday. The range includes wallets, key covers, phone covers and bags for the conscious traveller. 

Bellroy kicked off in Bells Beach Australia as Andy, his brother and sister-in-law and a few friends saw a gap in the carry market. Andy himself was a product engineer, and having explored everything from making his own wallets out of sailcloth to becoming one of the youngest employees ever to attain a Global Chairperson position for surf brand Rip Curl

He knew that there was a big opportunity in the market for better carry goods. The brand has gone from strength to strength while remaining a conscious and environmentally sustainable business. They’ve been a certified B Corp since 2015, focused on minimising environmental impact, improving animal welfare, and helping their people flourish.

Pru talked to Andy online from our Byron Bay studio and Andy from Bells Beach as a wild swell ripped up Australia’s east coast. 

You can clearly tell that Andy is incredibly passionate about what he does, there was something in this shared love of good business, lifestyle, and a spirit of adventure that aligned for a great fireside chat. So pour yourself a cuppa, and join us for the adventure of bringing Bellroy to life.

When you think about how do you move through the world effortlessly low friction to focus on the moments, the way you carry starts to just free you and unlock you and let you pursue whatever it is you want to pursue with just less of that sort of mental bandwidth being consumed with trying to juggle things that aren’t designed for the way you want to use them.

— Andy Fallshaw, Bellroy

Bellroy | Andy Fallshaw


Mentioned in conversation…

  • The early years of Bellroy and establishing the right gaps in the market to target

  • The product lines, the changes and challenges that all lead to making a truly great product

  • How the company lives and breathes their mission –  Inspire better ways to carry. Use business as a force for good. Help the world, and our crew, flourish.

  • Effective altruism and how it all works


Explore more

Bellroy Website

Bellroy Instagram

Bellroy Facebook

Bellroy Youtube

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Owners Collective

Secrets to Sellout Products—Free PDF download

Ready to grow your product business, but tangled in the web of where to begin? Let's be real - scaling a product business is hard! Grab this nifty PDF to get the insider's scoop on how to create products that sellout...

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