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Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Latest One Wild Ride Podcast:
Generating New Ideas: How to Inspire Innovation and Lead Creative Teams with Nicole Velik

Want to truly engage your team & build a team that sticks with you for life?


Truly engaging your team is much more than having free biscuits in the lunchroom and bringing in a personal trainer at lunch. If you genuinely want to engage your team, you need to go beyond the superficial ‘team building’ type stuff and dive into the deep psychology of what makes us humans tick.


To truly lead and engage your team from a place of authenticity you need to be willing to dive into what is really driving them, for a human needs perspective. 


So logically, you might be thinking “how well am I currently meeting these needs?” and “how can I meet them better?”… which is why we have come up with a quick checklist, using Tony Robbins Six Core Human Needs as a framework.


Is the status of your employee’s employment predictable?
Do they know their hours, and the expectations of them within those hours?
Do you provide a stable work environment and even-keeled leadership?


Are the tasks that you dish out to your team ‘same old same old’ every week, or do you allow for some variety within tasks?
Is there opportunity to learn new skills and gain new experiences?
Is the work varied and interesting?
How could you introduce more variety into their role?



Does your employee know their role in achieving the company purpose?
Are their tasks and responsibilities purposeful?
Do they have meaning within their work?
How could you increase their feelings of significance within the company? 


Love & connection

Do your employees have good relationships with one another, with you, with your suppliers, and with your community? If not, how could you provide an environment that is more supportive of connection between them? 



We all have a need for learning and growth, so are you providing that for your employees?
Do they have the opportunity to upskill both within the business, and at external training so that they continue to be stimulated in and advancing their work?



Does your employee’s role contribute to the company’s bigger picture?
Can they see and feel the impact of their work with your clients and customers?
Are they contributing outside of themselves? 


These are some good questions to contemplate as a Leader on a regular basis. To continue to challenge yourself at how you can provide an even better work environment and engaged and inspiring leadership.


Now here’s the kicker….


If you meet four of these needs, you’ll have a match

If you meet five of these needs, you’ll have a keeper

If you meet six of these needs, they’ll never leave


And that’s what we want, employees that are truly engaged in their work, being connected to the people around them and to the greater vision of the business. To be nourished and challenged within their role, and to find meaning and growth within their work. 


So there you have it folks, my guide to A Deep Psychology Approach to Authentically Engaging Your Team!

We’re covering:

  • Maslow’s Hierarchy of Needs.
  • Tony’s Robbins Six Core Human Needs.
  • How we can apply these psychological models within our businesses to keep our employees engaged & inspired.
  • Thought provoking questions to assess whether you are meeting your employees needs.And much, much more! This episode we go deep, so buckle up.

Links and resources:

Ready to launch & leverage your own did? Download my free guide to starting and scaling your business over at


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