New around here? Meet our founder.

Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Latest One Wild Ride Podcast:
Inspired Adventures | Australia’s leading charity adventure company

Ever wanted to get ‘inside’ a 6-figure launch?⁠ ⁠

Well here’s your chance.⁠ ⁠

Today on the Owners Collective podcast, I’m sharing the strategies and tactics that have been *game-changers* for me in the seven years that I’ve been launching online. ⁠ ⁠

From my very first launch to a list of 200 people to my most recent launches that have repeatedly sold out my high-end program, I’m walking through what has worked, why it’s worked, and also what I’ve changed over the years.

We’re covering:

  • How much we spend on social ads, and why we spend less now than ever before
  • The order, sequence and frequency of our email marketing to drive conversions
  • The amount of time we dedicate to the pre-launch and launch phases
  • When and how we use sales calls to covert throughout the launch phase
  • Why it’s essential to create ‘energy’ to kick off a launch (and what we’ve done)
  • The launch mindset you need to stay on top of your game and firing on all cylinders
  • How our strategies have dynamically changed over the past seven years

Links and resources:

Ready to launch & leverage your own did? Download my free guide to starting and scaling your business over at


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