You’re about to become a valued member of our badass crew of extraordinary entrepreneurs, kickass creatives, and purpose-fuelled business owners.

We know that you’re a smart and savvy entrepreneur, doing your creative thing and rocking your jam. You’re brave and optimistic and filled with crazy, burning ideas.

You’re searching for the hard business skills, the hot marketing strategies and the fresh ideas without all the boring business stuff.

You want an epic community, access to real people, and answers to your burning questions.

We know you’re ready to play a bigger game, and we are too.

You’ve found your tribe.



We don’t do boring business stuff around here.

You’re about to join a team of dreamers, hustlers and game-changers who are challenging the status quo, disrupting ‘business as usual’ and redefining the boundaries of what’s possible.

Behind everything we do here at the OC is about helping you grow your business on your terms.

Step inside and you’ll receive the mentoring, education, systems, and community you’ve always craved. It’s led by real-life business Mavericks giving real-world advice. We’re help you dream it, plan it and, above all, execute it.


Within this Mentoring Program, you’ll immediately access weekly content + coaching calls, a jam-packed resource hub, and an inspired community ready to grow your business. With access to all the resources you could need PLUS weekly live calls with OC Founder Pru Chapman, you’ll be ahead of the game from day one.

We want to make damn sure that you’re leveraging all aspects of your business to truly make it the best it can be.

Weekly Mentoring Calls with OC Founder, Pru Chapman

Direct weekly access to Pru where you can sharp shoot your challenges, pick her brains, and get solid guidance on your next steps. This is coaching specific to YOUR business every single week! #gamechanger

Live Weekly Masterclass Calls

Within High-End Hustlers we deliver the ultimate PEB: A Practical Education in Business.  We cover everything from Business Planning and Financials right through to Sales Funnels, Marketing Strategies, Building Team, and so much more.

Our Full Training Library

Supercharge your practical business skills by jamming with industry experts about topics that are hot off the press. On joining you immediately access over 100+ hours of training video’s, business templates, workbooks and so much more.  Included is your full access to the High-End Hustlers PEB: Practical Education in Business – developed specifically for creatives, with lifetime access.

3-Day HEH Summit in Byron Bay

Get ready to have your mind blown as  you throw down, workshop style with your new business crew {and in paradise no less}.  You’ll grow, evolve, connect, and uplevel yourself + your biz surrounded by the best businesses badasses around.  This is SUPER practical, so get ready to do plenty of work AND have plenty of fun.

Immediate Access to an A-Class Network

If you’ve been around here for a while you’ll know that Pru has Mentored many of the best creatives in Australia.  This crew is part of our OC family, and you’re just about to in the coolest creative club in town.


Members Forumsand Facebook Group

This is your creative brains trust on tap. Brainstorm and bounce ideas off your buddies in here. You’ll join a fun, supportive and game changing crew, here to learn and grow with you in business and in life.  Within our crew NOTHING is off limits.  We’re here to support you & your creative journey every step of the way.

All Our Templates + Checklists

Your mega manual of resources to catapult you to productivity superstardom. We’re talking business and marketing templates and checklists, examples of alluring email sequences that makes people say ‘yes!’, brand and style guidelines, cheat sheets on how to collaborate like a pro and become a hot social media influencer that fans love to rave about (and buy from).

VIP Backstage Pass

We let you duck behind the stage and enter the entrepreneurial Green Room. Watch what really goes on behind the scenes in successful businesses and reveal what they’re doing right (and precisely how they’ve done it).


This program is designed to fast track your business development – and your results.

Step 1: Once you sign up you immediately take a deep dive into each area of your business with a thorough questionnaire.  Within this you’ll identify your goals + actions, and Pru will identify key areas to focus on within your business for the program. From here you’re ready to begin.

Step 2: Attend our 3-Day Byron Bay Summit – the ultimate experience in personal and professional development. You’ll also meet your new crew here, and the wealth of skills and experience you access here is unparalleled.   It’s a community and an experience like no other.

Step 3: You’ll gain access to our full training library with 100+ hours of training inside, including all of our business templates + resources.  Additionally, inside you’ll find our exclusive PEB: Practical Education in Business, a step-by-step program to walk you through how to build a wildly successful + profitable business (outlined below).

Step 4: You join Weekly Live Mentoring and Masterclass Calls led by Pru to get you + your business firing on all cylinders #gamechanger! Across the next four-months you can expect to be fully supported and experientially guided to achieve your wildest goals.  On completion of the program you maintain FULL access to all resources and templates for life, as well as any future trainings added. Yep, life.



Big Action. High Accountability. Massive Results.


Weekly Live Mentoring Sessions with OC Founder Pru Chapman

Access to our Full Training Library (100+ hours)

Access to our High-End Hustlers Summit in Byron Bay

Your Own Profile Page ready to for you to network

Monthly Accountability Groups to make sure you get it done!

Live Maverick Masterclasses to get access to the latest Industry Insights

Step-by-Step High-End Hustlers PEB: Practical Education in Business Program

Our Facebook Group and online debates

All our Business Templates

Want a Sneak Peek Inside?

Get a glimpse of all the goodness waiting for you.

All accessible immediately on joining.


MODULE 1 :: Mindset + Business Planning

Know why most small businesses fail within the first two years?

Because they never create the right internal environment for success. That’s why we’re lasering in on your entrepreneurial mindset.

We’re diving deep into you ‘why’ which will form the foundation of your business, and ensure that you’ve got clarity on exactly who your business serves, what you stand for, and how to make it happen.

You name it, we’ve got you covered.

In this introductory module, we’ll dive into:

  • How to create a business that will blow your mind it’s so awesome
  • What to do when despite your time, money and effort it’s just not working
  • Uncover your biggest most important work and step fully into your purpose
  • The mission that’s motivating your business, and how to infuse those values into your work
  • Honing in on your tribe and target market – because knowing the nuts-and-bolts of who you serve is KEY to bringing home the (nitrite-free) bacon
  • How to plan your trajectory in a way that makes sense, and covers the essentials of old school business planning with new school thinking including your 5 Page Plan (this is everything you need and nothing you don’t)
  • The way your clients feel about working with you is the most important, yet most commonly overlooked aspect of business


MODULE 2 :: Your Financial Game-Plan

To make money, you’ve gotta make the sale – there’s no ifs, ands or buts about it. So many people feel sleazy and awkward whenever they have to ask the big question, but it doesn’t need to be that way. Learn the essential numbers you need to know in your business and how to grow them – fast.

We’re talking money beliefs, ‘must-know numbers’, financial forecasting and the systems that will set you free.

Say hello to loving your numbers.

We’ll dig into:

  • Your Financial Scoreboard – The essential numbers that you need to know about your business in plain English, with our expert financial Maverick. This is the scary part that most business owners run a mile from – but we’re going to break down the essentials of what you need to know, and how to set yourself up properly to really launch and leverage your growth
  • How to stand behind the value you’re offering, so that sales conversations become part of your everyday lingo
  • The psychology of sales, from both your perspective, and your new client’s
  • What you need to know to get your financial game-plan on
  • Financial Forecasting aka a crystal ball look into the financial future of your business

MODULE 3 :: Customer Engagement, Conversion + Delivery

You’ll learn:

  • Attracting and converting THE RIGHT clients, so that you become irresistible to your target market
  • Learn the impact of having empowered Sales Conversations, positioning your worth and the ultimate solution to your clients problem
  • Mapping out your client journey to streamline your offering and maximise your profit every step of the way
  • Training your clients to create the ultimate experience for both of you!
  • BONUS: Essential Legals and making sure that you’ve got your back end in order to protect you + your business

MODULE 4 :: Marketing - Telling Your Story

To connect with your customers, you’ve got to draw them in to your story. And to do that, you’ve got to get smart and savvy about marketing. Lots of business owners get flustered when it comes to stepping into the spotlight, but we’re going to break it right down and blast away the fear. You’re not spruking your wares, you’re building relationships with your potential clients, and we’ll show you how.

Get ready for:

  • How to take the ick factor out of marketing and make sure it feels good
  • Streamlining your marketing strategy and ensuring you’re optimising your online presence
  • Making meaning – how to communicate with your tribe in a way that works for them and you
  • Which social media platforms to use + how to use them, we’re talking Facebook, LinkedIn and Instagram – where all the cool kids hang out a way that makes sense, and covers the essentials of old school business planning with new school thinking including your 7 Page Plan (this is everything you need and nothing you don’t)
  • How to break down PR, what you can do internally, and how to set up for engaging external representation
  • BONUS SESSION: How your visual branding makes all the difference, what you need to know, checklists for working with designers, and walking through exactly what your website needs to engage the attention of your new clients

MODULE 5 :: Leadership + Culture

The new age of entrepreneurship is here. To ensure that you’re at the forefront and not left behind, it’s important to get serious about disrupting the status quo and blazing your own trail.

We’ll cover:

  • How to be a fearless leader – for yourself, your tribe, and the world
  • Why management is dead, and what this means for your business moving forward.
  • How to create a learning organisation (and never be left behind again)
  • The true secret about getting extraordinary results (and how to avoid being a has-been or a never-was)
  • BONUS SESSION: Philanthropy, and how giving back drives positive change both internally and externally, and in kind strengthens the position of your brand

Weekly Breakdown

You’ll get fresh content, every week.  There’s no stone left unturned in creating your ultimate business.

Each week you’ll receive 1-3 video’s on each of these topics.  They’re delivered by Pru in her super practical style so that you can watch, learn, and implement the same day.

We’ll cover:

We’ll cover:

  • Module 1 | Topic 1 :: Creating Consciously
  • Module 1 | Topic 2 :: Vision, Mission, and Values
  • Module 1 | Topic 3 :: Nailing Your Product Eco-System
  • Module 1 | Topic 4 :: Knowing Your Client
  • Module 1 | Topic 5 :: Practical Business Planning
  • Module 1 | Topic 6 :: Abundance Mindset
  • Module 2 | Topic 1 :: Badass Money Beliefs
  • Module 2 | Topic 2 :: Essential Numbers
  • Module 2 | Topic 3 :: Your Financial Game-Plan
  • Module 2 | Topic 4 :: Financial Forecasting
  • Module 2 | Topic 5 :: Systems that Set You Free
  • Module 3 | Topic 1 :: Mapping Your Client Journey
  • Module 3 | Topic 2 :: Nailing Your Sales Funnel
  • Module 3 | Topic 3 :: Attracting the Right Clients
  • Module 3 | Topic 4 :: Converting the Right Clients with Impactful Sales Conversations
  • Module 3 | Topic 5 :: Training Your Clients
  • Module 3 | Topic 6 :: Essential Legals
  • Module 4 | Topic 1 :: Nailing Your Visual Branding
  • Module 4 | Topic 2 :: Relationship-Based Marketing
  • Module 4 | Topic 3 :: Marketing Planning
  • Module 4 | Topic 4 :: Digital Strategy
  • Module 4 | Topic 5 :: Organic Social Media
  • Module 4 | Topic 6 :: Paid Social Media
  • Module 4 | Topic 7 :: PR
  • Module 5 | Topic 1 :: Building a Team
  • Module 5 | Topic 2 :: Creating Culture
  • Module 5 | Topic 3 :: Giving Back

Additional Trainings

We’ve pulled in expert Mavericks to deliver phenomenal world-class trainings on everything you need.

Just some of the trainings you’ll immediately access on joining include:

  • How to Nail Your Marketing Strategy
  • Essential Legals for Entrepreneurs
  • Jedi Mind Tricks for Abundant Thinking
  • SEO 101
  • Owning Pinterest Like A Boss
  • DIY Video Communications for Social Media
  • Photography + Styling for Social Media
  • Content Creation for Growing Your Impact
  • Websites that WOW
  • Wellness for Entrepreneurs
  • How to Create Impactful Events
  • Facebook Advertising 101
  • How to Build Kick-Ass Brand Collaborations
  • Productivity Secrets
  • Copywriting like a Pro
  • and SO SO many more PLUS ALL my Business templates!

And we don’t just skim the surface….

These are ALL 3-Part Video trainings that come complete with Workbook and additional resources.

I came across Pru by chance. At the time, I didn’t even realise that I needed a business mentor. We chatted for a little over 20mins and I instantly realised how much I needed her in my life and how crazy I was to not have found her already. Her infectious enthusiasm, obvious expertise and incredible passion for all things business and personal growth was exactly what my business craved.

Pru helped me take Smack Bang Designs and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible. The best thing about Pru is that she is genuinely focused on bringing out the best in you and your business, and she is darn good at it. She has helped me navigate the murkiest of waters with grace, understanding, empowerment and a whole lotta a heart, and for that I am eternally grateful.

Tess Robinson, Owner + Creative Director, Smack Bang Designs

Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves.

One of the things that I love, is that its not all about business as we know it. The personal development, mindset shifts, self awareness and cutting through the bullshit, is something no traditional business course could ever give you. Pru has amazing leadership skills, and understands us ‘un-conventional’ and self made business owners. It’s daring, authentic and full of hustle. We are so grateful for the OC and would highly recommend it to anyone who is ready put in the work and take their business to the next level.

Sarah Thornton, Co-Founder + Creative, The Finders Keepers

“I am extraordinarily grateful that Pru Chapman and I crossed paths when we did. Engaging Pru to mentor and assist us through a significant growth spurt for both our companies, still – to date, is one of the best business decisions we have made. Pru expertly fielded queries we had through this tricky transition, held us accountable to developmental targets and inspired us to lift our game to heights we didn’t think possible. She is a wealth of knowledge and experience and has a beautiful style that royally kicks your ass – all done with a motivational elegance and panache.

Pru has also really helped me to fulfil my personal mission to prove to the world that it is possible to own two wildly successful businesses, designed to nurture and encourage creative talent, while simultaneously enjoying being a wife and mother of two beautiful boys.”

Lara Allport, Owner + Bosslady, The National Grid + The Drawing Arm

Where to start! I have been absolutely astonished with the enormous effect that the Owners Collective has had on my jewellery business. Everything that I’ve learnt has been designed to help me succeed. The Mavericks have been full of wisdom and insider knowledge on how to develop each area of my business. The Mastermind course has helped me so immensely with my business planning, vision, branding, website & social media! The weekly coaching calls are so useful to discuss the weeks coursework & get some real in depth answers to my questions. The other amazing part of the course is the closed Facebook group where I have met lots of like minded business owners and entrepreneurs – which has been a great place to bounce ideas around and ask questions not only of Pru and the weekly Mavericks but of the other course members. I am externally pleased with the course and would not hesitate to recommend it to business owners who have a passion and drive to develop their business.

Tasha Wakefield, Founder + Chief Maker, Spindrift Collections

I’ve always had an idea for a small business that could one day change the lives of kids, but I didn’t know the first thing about starting a business. I then stumbled across Pru and the Owner’s Collective – and the things she said just resonated with me. We were on the same wavelength: making a difference to the world and doing business on our own terms!

Joining the OC helped me to gain essential knowledge about the business world and how to get creative – but also to meet like-minded business owners across the country. I feel so much more confident to start my business now and am excited to watch my little idea grow into something big and magical – all thanks to Pru and the knowledge I’ve gained.

Lennon Rego, Game-changing Teacher + all round Legend

I’ve just been on the most amazing business bootcamp of my life and it’s all thanks to the incredible Pru Chapman and the Owners Collective. I cannot recommend the OC enough – it has changed my life! As a one woman band launching headlong into two businesses, I felt like I was swimming way out of my depth. My head was littered with unanswered questions on a daily basis and I felt disconnected. I knew I had the potential to achieve my goals but I really needed support and direction – the Owners Collective gave me all of that and more.

Pru and the rockstar Mavericks opened their arms and took me through my entrepreneurial paces, making me dig into my ‘why’ and helping me to align my goals with my true purpose as well ticking off everything from social media and branding to PR and the nitty gritty financials. This course is like intense interval training for your mind, your soul and your bottom line. Jump into it and get training – you’ll love it!

Jacqui Jubb, Owner + Head Word Stylist, Florence In Heels

I’ve run my business off a cliff a few times but Pru and the OC have always been their to winch me back to centre.  The OC has the power to change your life. Its not a walk in the park. You have to show up. You have to put in the work. You have to be dedicated but the results are there for the taking/making. The OC has given me the systems, processes and templates to build my business from a Freelancer, to small business and now i’m set to scale into agency status.

The OC has made me play a much bigger game then I knew existed or was even possible. There is nothing else like the OC out there, trust me I’m a recovering online course addict. The OC is the real deal.

Chantel Carnes, Owner + Facebook Ad Expert, Coco Social


Is anyone else tired of sifting through the internet downloading a million different docs and coming up with 5 million different options on how to do things?

Well, you don’t need to do that anymore. And you really don’t need to be alone on this journey. By stepping into this Mentoring program you’ll be shown best practice, which will save you a truckload of time and so so much money.

We know you’re ready to take this to the next level but it takes a whole village to ‘raise’ a business up and we’re here to be that village. With a whole bunch of fun, spirited and wildly ambitious hustlers, who together with Pru + the Mavericks will pave the way to your wildly ambitious dreams.

This is your place, my friend. Step inside.


There’s a growing movement of daring entrepreneurs out there ready to find meaning, purpose and fulfillment in what they do.

Bold Entrepreneurs

Taking the leap of faith from security to the unknown, from corporate to creative, from fear to love – it’s a HUGE thing. And you’re super brave to be putting yourself out there. This is the PERFECT time to harness the know-how and experience of people who’ve been there, done that and can help you navigate your new entrepreneurial playground.

Ambitious Startups

If you’re reading this, you’re already ahead of the game. You know that you can fast track your growth and success with the right people and the right knowledge around you. We’re going to save you a bunch of time (and money) by straight up showing you what to do – and more importantly what not to do!

Established Business Owners

We know how important it is to stay on trend and ahead of the game. With Hustlers Assembly you’ll have the latest strategies, a bunch of mavericks and mentors and the kind of cool community you always wish you had at your fingertips 24/7.

Service-based Business Mavericks

Build your brand, raise your profile, score new customers, increase awareness, boost your cash flow, create bigger impact – we’ve got you covered.  Whether you’re a graphic designer, lawyer, massage therapist, coach or consultant, we want to show you the ins and outs of how to run a slick moving and professional show that reels your prospects in and keeps them there.

Corporate Renegades

Ready to make the leap but haven’t quite filled in all the blanks of how, and if this ‘launching you own gig’ thing could work?  Don’t leap into the abyss – we’re the safety net to make sure that you have community, resources and know-how to really make this work.  Better still, join before you leap to get (a few) of those ducks in a row, and a #legit taste of what running your own biz really takes.

Product-based Business Mavens

We heard your pleas that the service industries were getting all the attention and you guys were feeling left out of the business building world. We’ve pumped the site full of awesome content just for you product peeps. Think visual marching, product photography, manufacturing tips, and … wait for it … pricing!


This is your place, my friend. Step inside.

Big Action. High Accountability. Massive Results.


Owners Collective Founder + Head Hustler, Pru Chapman, that’s who.

A client once told Pru that working with her is like hauling your business through an intense Crossfit session followed by a double espresso and a lazy triathlon after that.

With over 15 years experience in business strategy, psychology and leadership development, Pru is passionate about helping people find more purpose, freedom, and fulfilment in the work they do.

She’s now worked with thousands of entrepreneurs across all industries, from start-ups to early stage entrepreneurs to big business.

Pru has created one of the most inspiring, dedicated and heart-based business communities in the world. The OC Crew is a community of game changers and daring disruptors that Pru has led, supported and nurtured on their way to success, financial freedom and purposeful living.


We're ready for you.

Big Action. High Accountability. Massive Results.


How is High-End Hustlers different from other business building courses?

In quite a few ways. We know about growing businesses. We know that you’ve already got A LOT on your plate so we’ve made our High-End Hustlers program super practical, applicable, and with lots of access to Pru + the Mavericks for you to get your specific questions answered. We’ve handpicked our Maverick’s so that you’re getting REAL business owners who give you REAL advice. No fluff around here, or big budget strategies that are out of your reach. This course  is super practical so what you learn today you can implement tomorrow.

Our live weekly Mentoring Calls are where it’s at! You’re on the line with Pru where you can pick her brains and get the next steps you need specific to YOUR business – every week! It’s all encompassing, meaning that we hit all the big essential bases of running a business and an incredible business community that you’ll be warmly welcomed into and that continues well after you complete High-End Hustlers. We built this program to support you + offer you incredible value.

We love it, and we know that you will too.

Do you offer a guarantee?

Although your results are entirely up to you, we can guarantee the quality of the education we provide. We therefore offer a 7 day Happiness Guarantee, meaning that if you complete all of the course materials within the first two weeks and are unsatisfied we will offer you a full refund of all course tuitions paid. We want you to be 100% happy with your decision to join us.

Do I get access to all materials at once?

Yes! We’re not holding back on you. We’re going to give you instant access to EVERYTHING when you sign up. We know that you’re committed to taking BIG action and we want to support that. But don’t worry, you won’t get overwhelmed because we’re also going to walk you through the content every single week and make sure you understand how it’s applicable to you and YOUR business.

How do I get access to the education materials?

Access to the course materials is via a personalized online website portal. Here you’ll access to video training, audio recordings and PDF workbook downloads. We’ve been careful to leave no stone unturned. You will be able to access the full High-End Hustlers specific training program AS WELL AS our full library of content. You can be certain that if you’ve got a question, you’ll find the answer in here. The portal is Mac, PC and tablet friendly.

Is High-End Hustlers better for product or service based industries?

We love products and services! We welcome both, and have been careful to FAQ’S ensure that the course is not skewed to one or the other. In fact, so many business principals are applicable to both, and it provides a great opportunity to learn and collaborate with one another.

Can I learn at my own pace?

Yes indeed. In fact, we actually give you 12-Months access to all course materials so that you can go back and revise anything you need. We also record all of our live calls so you can listen back to them if you miss the live edition. If you can though, we recommend for you to do the course as it goes, so that you can experience the full support of the other members who will be going through the same things as you!

What happens if I miss a week?

No problem. Each week is modularised, so if you miss a week you can still move into the next module and be up to speed. You have full ongoing access to all course materials so you can go back in your own time and revise the bits you missed.

Is High-End Hustlers right for me?

While we’ve aimed to design a course that inspires, educates and supports a broad range of industries this course is not going to be right for everyone. We’re going to get real with you straight from the get go.

So if you’re not up for honest feedback, practical advice and challenges along the way you should probably head elsewhere. We’re here to drive + support business owners with purpose and passion.



Kick start your empire with our


This includes EVERYTHING you didn't learn at business school, checklist style.  We've slimmed it down, sharpened it up, and are ready to deliver it straight to your inbox.

BAM! You're 100% winning. Keep being awesome!

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