The Ultimate DIY Toolkit for Early-Stage Entrepreneurs 





You’re about to become a valued member of our badass crew of extraordinary entrepreneurs, kickass creatives, and purpose-fuelled business owners.

We know that you’re a smart and savvy entrepreneur, doing your creative thing and rocking your jam. You’re brave and optimistic and filled with crazy, burning ideas.

You’re searching for the hard business skills, the hot marketing strategies and the fresh ideas without all the boring business stuff.

You want an epic community, access to real people, and answers to your burning questions.

We know you’re ready to play a bigger game, and we are too.

You’ve found your tribe.



We don’t do boring business stuff around here.

You’re about to join a team of dreamers, hustlers and game-changers who are challenging the status quo, disrupting ‘business as usual’ and redefining the boundaries of what’s possible.

Behind everything we do here at the OC is about helping you grow your business on your terms.

We’ve custom-built a dedicated membership site Hustlers Assembly just for you.  A business networking and education platform like no other. It’s led by real-life business Mavericks giving real-world advice. We’re help you dream it, plan it and, above all, execute it.


You’ll immediately get access to an inspired community, and jam-packed resource hub ready to grow your business. Each month, we upload new content so you stay ahead of the game.

We want to make damn sure that you’re leveraging all aspects of your business to truly make it the best it can be.

Our Full Training Library

Supercharge your practical business skills by jamming with industry experts about topics that are hot off the press. On joining you immediately access over 50+ hours of training video’s, business templates, workbooks and so much more.  We update this library monthly so you’ll always be ahead of the game.

Your Very Own Profile Page

This is where you can pimp yourself and your business with your own special Profile in an exclusive Members Directory area designed to help you build your community and find your dream clients. You’ll be part of that little black book of creatives and business badasses for life.

Live Q+A Sessions

Enjoy superb industry expertise on speed dial with these juicy sessions where you’ll get the answers to all your burning business questions and more. We cover everything from cultivating an abundance mindset to SEO, Social Media Strategy, Finances and so much more.

Templates + Checklists

Your mega manual of resources to catapult you to productivity superstardom. We’re talking business and marketing templates and checklists, examples of alluring email sequences that makes people say ‘yes!’, brand and style guidelines, cheat sheets on how to collaborate like a pro and become a hot social media influencer that fans love to rave about (and buy from).

Members Forum and Facebook Group

This is your creative brains trust on tap. Brainstorm and bounce ideas off your buddies in here. You’ll join a fun, supportive and game changing tribe, here to learn and grow with you in business and in life.

Launching Legends VIP Pass

If you’re new to this biz world or you want to launch your creative baby with a bang, take advantage of immediate access to our 9-Part ‘Launching Legends’ program (see below) that includes training on everything from road testing your big idea through to setting up your own dream team to take it to the next level.

VIP Backstage Pass

We let you duck behind the stage and enter the entrepreneurial Green Room. Watch what really goes on behind the scenes in successful businesses and reveal what they’re doing right (and precisely how they’ve done it).

+ much, much more!

Your mega manual of resources to catapult you to productivity superstardom. We’re talking business and marketing templates and checklists, examples of alluring email sequences that makes people say ‘yes!’, brand and style guidelines, cheat sheets on how to collaborate like a pro and become a hot social media influencer that fans love to rave about (and buy from).


We’ve included our full Startup Program to give you the essential steps you need to launch + leverage your own gig.

Over 10,000 early-stage entrepreneurs have already completed this jam-packed program and consistently rated it 5/5 stars.

  • Training 1:  Essential Business Phases
  • Training 2: Nailing Your Sweet Spot
  • Training 3: Innovation & Registration
  • Training 4: Making Money {including my Simple Profit Formula}
  • Training 5: Real Life Startup Story
  • Training 6: Dialling In Your Dream Team
  • Training 7: Social Media & Marketing
  • Training 8: Real Life Startup Story
  • Training 9: Creating Killer Sales Funnels

PLUS: Tonnes of ways to bootstrap, save cash, and have BIG impact.



*No lock-in period. *No funny business *Just great community and BIG action


Access to our Full Training Library (50+ hours)

Your Own Profile Page (ready to for you to network)

All our Business Templates

Fresh Comprehensive Trainings (Delivered Monthly)

Live Maverick Sessions (to get all your questions answered)

‘Launching Legends’ Full Program

Our Facebook Group and online debates

Networking, Groups, and Forums

And TONNES more….

Want a Sneak Peek Inside?

Get a glimpse of all the goodness waiting for you.

All accessible immediately on joining.


What kind of training can I expect to find inside?

You name it, we’ve got you covered.

We’ve pulled in expert Mavericks to deliver phenomenal world-class trainings on everything you need.

Just some of the trainings you’ll immediately access on joining include:

  • How to Nail Your Marketing Strategy
  • Essential Legals for Entrepreneurs
  • Jedi Mind Tricks for Abundant Thinking
  • SEO 101
  • Owning Pinterest Like A Boss
  • DIY Video Communications for Social Media
  • Photography + Styling for Social Media
  • Content Creation for Growing Your Impact
  • Websites that WOW
  • Wellness for Entrepreneurs
  • How to Create Impactful Events
  • Facebook Advertising 101
  • How to Build Kick-Ass Brand Collaborations
  • Productivity Secrets
  • Copywriting like a Pro
  • and SO SO many more PLUS ALL my Business templates!

And we don’t just skim the surface….

These are ALL 3-Part Video trainings that come complete with Workbook and additional resources.

I’m just starting out, is this for me?

Absolutely. We’ve actually included a 9 part video series to get you up and running to fast track your set up. You’ll get immediate access to the Launching Legends program that covers everything from where to register yourself through to roadtesting your idea, building your Dream Team, implementing a Sales Funnel and the online tools you need to get your hands on NOW!

I’m already established in business. Is this for me?

If you’re not green and growing, you’re ripe and rotting. With business moving so quickly there is always something to learn, and you know what – it’s fun too! We’re going to surround you with a game changing community, and deliver fresh content to you every single month. If you’re coasting along and you want to hit the BOOM button, this is for you.

Can I cancel at any time?

Yes, though we’ll be delivering you such epic content that we certainly hope you won’t.

How am I charged?

When you sign up you’ll pay an annual fee.  This gives you full access to the Hustlers Assembly site and all associated online live sessions for a full 12 months.

If I cancel, can I still access content?

While your membership is active you can access all materials. If you cancel your membership, you will not be able to access any OC Membership material.

I came across Pru by chance. At the time, I didn’t even realise that I needed a business mentor. We chatted for a little over 20mins and I instantly realised how much I needed her in my life and how crazy I was to not have found her already. Her infectious enthusiasm, obvious expertise and incredible passion for all things business and personal growth was exactly what my business craved.

Pru helped me take Smack Bang Designs and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible. The best thing about Pru is that she is genuinely focused on bringing out the best in you and your business, and she is darn good at it. She has helped me navigate the murkiest of waters with grace, understanding, empowerment and a whole lotta a heart, and for that I am eternally grateful.

Tess Robinson, Owner + Creative Director, Smack Bang Designs

Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves.

One of the things that I love, is that its not all about business as we know it. The personal development, mindset shifts, self awareness and cutting through the bullshit, is something no traditional business course could ever give you. Pru has amazing leadership skills, and understands us ‘un-conventional’ and self made business owners. It’s daring, authentic and full of hustle. We are so grateful for the OC and would highly recommend it to anyone who is ready put in the work and take their business to the next level.

Sarah Thornton, Co-Founder + Creative, The Finders Keepers

“I am extraordinarily grateful that Pru Chapman and I crossed paths when we did. Engaging Pru to mentor and assist us through a significant growth spurt for both our companies, still – to date, is one of the best business decisions we have made. Pru expertly fielded queries we had through this tricky transition, held us accountable to developmental targets and inspired us to lift our game to heights we didn’t think possible. She is a wealth of knowledge and experience and has a beautiful style that royally kicks your ass – all done with a motivational elegance and panache.

Pru has also really helped me to fulfil my personal mission to prove to the world that it is possible to own two wildly successful businesses, designed to nurture and encourage creative talent, while simultaneously enjoying being a wife and mother of two beautiful boys.”

Lara Allport, Owner + Bosslady, The National Grid + The Drawing Arm

Where to start! I have been absolutely astonished with the enormous effect that the Owners Collective has had on my jewellery business. Everything that I’ve learnt has been designed to help me succeed. The Mavericks have been full of wisdom and insider knowledge on how to develop each area of my business. The Mastermind course has helped me so immensely with my business planning, vision, branding, website & social media! The weekly coaching calls are so useful to discuss the weeks coursework & get some real in depth answers to my questions. The other amazing part of the course is the closed Facebook group where I have met lots of like minded business owners and entrepreneurs – which has been a great place to bounce ideas around and ask questions not only of Pru and the weekly Mavericks but of the other course members. I am externally pleased with the course and would not hesitate to recommend it to business owners who have a passion and drive to develop their business.

Tasha Wakefield, Founder + Chief Maker, Spindrift Collections

I’ve always had an idea for a small business that could one day change the lives of kids, but I didn’t know the first thing about starting a business. I then stumbled across Pru and the Owner’s Collective – and the things she said just resonated with me. We were on the same wavelength: making a difference to the world and doing business on our own terms!

Joining the OC helped me to gain essential knowledge about the business world and how to get creative – but also to meet like-minded business owners across the country. I feel so much more confident to start my business now and am excited to watch my little idea grow into something big and magical – all thanks to Pru and the knowledge I’ve gained.

Lennon Rego, Game-changing Teacher + all round Legend

I’ve just been on the most amazing business bootcamp of my life and it’s all thanks to the incredible Pru Chapman and the Owners Collective. I cannot recommend the OC enough – it has changed my life! As a one woman band launching headlong into two businesses, I felt like I was swimming way out of my depth. My head was littered with unanswered questions on a daily basis and I felt disconnected. I knew I had the potential to achieve my goals but I really needed support and direction – the Owners Collective gave me all of that and more.

Pru and the rockstar Mavericks opened their arms and took me through my entrepreneurial paces, making me dig into my ‘why’ and helping me to align my goals with my true purpose as well ticking off everything from social media and branding to PR and the nitty gritty financials. This course is like intense interval training for your mind, your soul and your bottom line. Jump into it and get training – you’ll love it!

Jacqui Jubb, Owner + Head Word Stylist, Florence In Heels

I’ve run my business off a cliff a few times but Pru and the OC have always been their to winch me back to centre.  The OC has the power to change your life. Its not a walk in the park. You have to show up. You have to put in the work. You have to be dedicated but the results are there for the taking/making. The OC has given me the systems, processes and templates to build my business from a Freelancer, to small business and now i’m set to scale into agency status.

The OC has made me play a much bigger game then I knew existed or was even possible. There is nothing else like the OC out there, trust me I’m a recovering online course addict. The OC is the real deal.

Chantel Carnes, Owner + Facebook Ad Expert, Coco Social


Is anyone else tired of sifting through the internet downloading a million different docs and coming up with 5 million different options on how to do things?

Well, you don’t need to do that anymore. And you really don’t need to be alone on this journey. You don’t need to pay thousands of dollars to access to industry experts and get advice from gun Mavericks.

We know you’re ready to take this to the next level but it takes a whole village to ‘raise’ a business up and we’re here to be that village. With a whole bunch of fun, spirited and wildly ambitious people to drink ‘virtual’ coffee with and discuss how to blast your business right up into the sky.

This is your place, my friend. Step inside.


There’s a growing movement of daring entrepreneurs out there ready to find meaning, purpose and fulfillment in what they do.

Bold Entrepreneurs

Taking the leap of faith from security to the unknown, from corporate to creative, from fear to love – it’s a HUGE thing. And you’re super brave to be putting yourself out there. This is the PERFECT time to harness the know-how and experience of people who’ve been there, done that and can help you navigate your new entrepreneurial playground.

Ambitious Startups

If you’re reading this, you’re already ahead of the game. You know that you can fast track your growth and success with the right people and the right knowledge around you. We’re going to save you a bunch of time (and money) by straight up showing you what to do – and more importantly what not to do!

Established Business Owners

We know how important it is to stay on trend and ahead of the game. With Hustlers Assembly you’ll have the latest strategies, a bunch of mavericks and mentors and the kind of cool community you always wish you had at your fingertips 24/7.

Service-based Business Mavericks

Build your brand, raise your profile, score new customers, increase awareness, boost your cash flow, create bigger impact – we’ve got you covered.  Whether you’re a graphic designer, lawyer, massage therapist, coach or consultant, we want to show you the ins and outs of how to run a slick moving and professional show that reels your prospects in and keeps them there.

Corporate Renegades

Ready to make the leap but haven’t quite filled in all the blanks of how, and if this ‘launching you own gig’ thing could work?  Don’t leap into the abyss – we’re the safety net to make sure that you have community, resources and know-how to really make this work.  Better still, join before you leap to get (a few) of those ducks in a row, and a #legit taste of what running your own biz really takes.

Product-based Business Mavens

We heard your pleas that the service industries were getting all the attention and you guys were feeling left out of the business building world. We’ve pumped the site full of awesome content just for you product peeps. Think visual marching, product photography, manufacturing tips, and … wait for it … pricing!


This is your place, my friend. Step inside.

*No lock-in period. *No funny business *Just great community and BIG action


Head Hustler, Pru Chapman, that’s who.

Pru successfully launched her own company and went zero to six figures within her first year. Boosted by her desire to share her experiences, she went on to leverage her knowledge through the launch of Owners Collective.

She’s now worked with thousands of entrepreneurs across all industries, from start-ups to early stage entrepreneurs to big business.

Pru has created one of the most inspiring, dedicated and heart-based business communities in the world. The OC Crew is a community of game changers and daring disruptors that Pru has led, supported and nurtured on their way to success, financial freedom and purposeful living.


We're ready for you.

*No lock-in period. *No funny business *Just great community and BIG action



Kick start your empire with our


This includes EVERYTHING you didn't learn at business school, checklist style.  We've slimmed it down, sharpened it up, and are ready to deliver it straight to your inbox.

BAM! You're 100% winning. Keep being awesome!

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