New around here? Meet our founder.

Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Latest One Wild Ride Podcast:
Generating New Ideas: How to Inspire Innovation and Lead Creative Teams with Nicole Velik

Progress Over Perfection


I’ve got a confession to make….

I used to be the ULTIMATE Perfectionist.

Yep, right from when I was a kid.

Everything had to be exactly right, there was absolutely no room for error in my mini world.

I was terrified of getting anything (and by anything I actually mean everything) wrong.

I was once even pulled into the Principals office (over one of those ‘all school’ PA systems) when it was officially declared a ‘problem’.

But when this really became a problem was when I started my own business.

I’d work late into the night, all weekend, and even when I was on ‘holidays’ to get everything just right. Proposals, packages, websites, the whole kit and caboodle has to be seamless.

Pretty quickly I realised that this wasn’t sustainable.

Too much pressure.
Too slow to market.
Not. Much. Fun.

So I did something radical….

I committed to an 80% done and release.

Yep, I actually committed to Imperfectionism.

And it skyrocketed my productivity.

Fast to produce.
Fast to market.
Way. More. Fun.

Having now worked with thousands of Business Owners I can pick a Perfectionist a mile away.

You might even be one yourself….

So having played on both sides of the Perfectionist/Imperfectionist game – with all of my being I’d encourage you to choose progress over perfection.

Aim for 80% and get it out the door.

Because on the other side of Perfection is Freedom.


~ Pru

Owners Collective

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