New around here? Meet our founder.

Pru Chapman
OC Founder + Head Hustler

Pru Chapman is the Founder + Head Hustler at Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. Pru gets giddy supporting business owners to create meaningful, sustainable + profitable business. She loves nothing more than bulletproof coffee, her pooch Maverick, and an empty mountain hiking trail.

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Latest One Wild Ride Podcast:
Generating New Ideas: How to Inspire Innovation and Lead Creative Teams with Nicole Velik


Sharing your start-line stories to inspire your why and dig deeper into your how game.

Would you like to rock stylish fashion with purpose? – This week we travel across Australia and Vietnam to share the globe changin’ story of All The Wild Roses Founder, Hang Osment-Le. As a passionate believer that the fashion industry can be socially conscious, make a difference AND be super on trend and classically tailored, Hang’s story is one that can inspire us all to create businesses that challenge the status quo of our industries and create a new school for the old rules of cool.


OC: It’s a sexy word that FEELS BIG, but what does the new breed of “entrepreneur” really mean in your world?

HOL: It may seem over used but I think they are the true dreamers. They may not look it from the outside, but I think they are the wild ones who dare to create a picture of the world that they dream of.


OC: What’s your elevator tweet?

HOL: All The Wild Roses is a socially conscious label, bohemian inspired designs for the dreamers. Made to empower seamstresses in Vietnam & give back with every purchase to create opportunity for others.


OC: You open your eyes, take a deep breath, what gets you movin’ to meet the sun?

HOL: My two funny little munchkins, getting outdoors & thinking up new designs, discovering new fabrics and ways of creating our designs are what inspires me.


OC: WE ARE STALKING YOU {in a loving, totes not creepy way} – what will we see?

HOL: Kids + Chai + Tunes + Booty shaking with the kids to start the day (all in that order!). I work 3 days a week, so if it is a work day, prep breakie and get them ready for daycare. After dropping them off, it’s run outdoors on the beach (if weather is nice) otherwise, it is 15min home workout session.


Get to the desk at 9am, open my calendar & get working on plans for the day (with my favorite podcast on in the background – at the moment going through Chase Jarvis 30 days of Genius).


Then at 3pm prep dinner, get kids at 4pm from daycare, then dinner at 5pm, bath, play & books with kids before their bedtime at 7pm.


Quick clean of kitchen etc then 7.30pm back at my desk till 9.30pm, not something I do everyday, only on my workdays so other than that, it is hanging with my lovely hubby.


Then wind down with 20min night-time stretch yoga + 10 min meditation, ideally in bed by 10.30pm.


OC: You’re a fictional character = who + why?

HOL: Oh good question, I have not thought about this before, might have to get back to you on this one. But I did find out that my spirit animal is the “Crow” associated with life mysteries and magic. That sounds about right, as I really love watching documentaries, anything about the mysteries of the universe & philosophy.


OC: What’s the brick wall challenge you are scalin’ like a ninja right now?


HOL: Wow that’s a pretty loaded question! Where do I start?


Definitely finding enough time & resources to do everything that I feel is required to move the business forward. I have to say I have been suffering a bit of overwhelm in the last few months.


So I am really trying to find space for some clarity and to simplify how I currently do things from design processes, logistic and product offerings. I feel like at the moment I need to hone on the core of who we are & how best to reflect it in our products.


The other thing is that I feel quite challenged by is sales & marketing. There is so much happening in social media that it is hard to know where to put my focus. So I feel like I’m definitely in need of a sales & marketing strategy on the biz.


So at the moment just trying to attack all of these challenges one at a time and prioritizing them. I always feel a lot better when I list things down and look at it objectively, it helps me to start brainstorming some strategies and trying them out. What I have learned is there are not necessarily clear answers, but to try different things and then reassess as you go.



OC: EPIC books + podcasts that have blown the matrix of your mind?

HOL: I just love audible books that I have on rotation, depending on my mood. But the two books that changed it for me was, “Start Something That Matters” by Blake Mycoskie founder of TOMS shoes & “A Path Appears – Transforming Lives Creating Opportunity,” By Nicholas D. Kristof and Sheryl Wudunn.


Podcast I am loving at the moment is Creative Live Chase Jarvis 30 Days of Genius (recommended by the lovely Mel Fawcett, thanks Mel!!)


OC: What’s your coffee religion and how do you worship?

HOL: I actually don’t do coffee, it’s a bit weird right? I mean, what entrepreneur doesn’t do coffee? But I can’t start the day without a Soy Chai Tea (I am very particular about my Chai, it has to be brewed tea leaves not the powder stuff!)


OC: Insta quote that has you stroking your white cat + planning world domination?

HOL: “Somewhere inside all of us is the power to change the world” ~ Roald Dahl


Sometimes I really shy away from the using the word “changing the world” as I feel its too audacious and who do I think I am to think I can do it? It’s only reserved for the wealthy, celebrities or people with power and status right? But I discovered that it takes every single person to do their part whatever that maybe in their space to contribute to the ripples that come together to create big changes.


OC: You get your very own misty, dream sequence in a movie of your life, where 3 people alive or dead come to you like the ghosts of the Christmas past, present, future – who makes the cut?

  1. My Mother at the age when she gave birth to me, she was so young & had a lot of challenges living in post-war Vietnam trying to find a way for a better life for her family.
  2. Marie Forleo all her videos really gave me a lot of inspiration on how I shaped what I do for work. It is also the place that I discovered the book “A Path Appears” my light bulb moment.
  3. 3. Diane Von Furstenberg: The icon & designer, just would love talking to her about how she built her brand founded in 1970’s and is still thriving today, balancing it all while raising her children and overcoming the many business challenges along the way.
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